{"id":103993,"date":"2017-05-22T06:55:11","date_gmt":"2017-05-22T06:55:11","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=15e3a732e3fc4a2f08b3df4d767a1847"},"modified":"2017-05-22T06:55:11","modified_gmt":"2017-05-22T06:55:11","slug":"the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/de\/2017\/05\/the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read\/","title":{"rendered":"Der gro\u00dfe Schwindel im digitalen Zeitalter... und der Mann, der sich wehrt - interessant zu lesen"},"content":{"rendered":"

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“But of course there is no such thing as free information. Someone has to pay for it. Just not Google or Facebook. And with the free information that they were using from elsewhere, these twin behemoths built themselves into the biggest advertising sales companies the world has ever seen. From 2000 to 2014, US advertising revenue fell from $65.8bn to $23.6bn, Taplin documents in his book. And between 2007 and 2013, UK ad revenues went from $4.7bn to $2.6bn. But from 2003 to 2015, Google\u2019s revenue went from $1.5bn to an astronomical $74.5bn.<\/div>\n
\nIn other words, the companies supplying the \u201cfree\u201d information were devastated, while those exploiting it were massively rewarded. But isn\u2019t that just the way of history? Aren\u2019t those who complain just modern versions of the wagon wheel manufacturers decrying the arrival of the automobile?\u201d<\/p>\n

The great digital-age swindle\u2026 and the man fighting back
\nhttps:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
\nvia Instapaper<\/div>\n

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\"Aber nat\u00fcrlich gibt es keine kostenlosen Informationen. Jemand muss daf\u00fcr bezahlen. Nur nicht Google oder Facebook. Und mit den kostenlosen Informationen, die sie von anderen nutzten, haben sich diese beiden Giganten zu den gr\u00f6\u00dften Werbevertriebsunternehmen entwickelt, die die Welt je gesehen hat. Von 2000 bis 2014 sanken die Werbeeinnahmen in den USA von $65,8 Mrd. auf $23,6 Mrd., wie Taplin in seinem Buch dokumentiert. Und zwischen 2007 und 2013 gingen die Werbeeinnahmen in Gro\u00dfbritannien von $4,7 Mrd. auf $2,6 Mrd. zur\u00fcck. Doch von 2003 bis 2015 stiegen die Einnahmen von Google von $1,5 Mrd. auf astronomische $74,5 Mrd. an.<\/div>\n
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Mit anderen Worten: Die Unternehmen, die die \"kostenlosen\" Informationen lieferten, wurden vernichtet, w\u00e4hrend diejenigen, die sie ausnutzten, massiv belohnt wurden. Aber ist das nicht einfach der Lauf der Geschichte? Sind diejenigen, die sich beschweren, nicht die modernen Versionen der Wagenradhersteller, die die Ankunft des Automobils beklagen?\"<\/p>\n

Der gro\u00dfe Schwindel im digitalen Zeitalter ... und der Mann, der sich wehrt
https:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
\u00fcber Instapaper<\/div>\n

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