{"id":104072,"date":"2017-05-29T17:47:48","date_gmt":"2017-05-29T17:47:48","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=2c1bf9cdcf3bf7e570da533d8ff19b2e"},"modified":"2017-05-29T17:47:48","modified_gmt":"2017-05-29T17:47:48","slug":"google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/de\/2017\/05\/google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story\/","title":{"rendered":"Google wei\u00df jetzt, wann seine Nutzer in den Laden gehen und etwas kaufen (Wapo-Story)"},"content":{"rendered":"

Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases \u2013 even when they happen offline in brick-and-mortar stores, the company said Tuesday.\u00a0The advance allows Google to determine how many sales have been generated by digital ad campaigns, a goal that industry insiders have long described as \u201cthe holy grail\u201d of online advertising. But the announcement also renewed long-standing privacy complaints about how the company uses personal information.\u00a0To power its multibillion-dollar advertising juggernaut, Google already analyzes users\u2019 Web browsing, search history and geographic locations, using data from popular Google-owned apps like YouTube, Gmail, Google Maps and the Google Play store. All that information is tied to the real identities of users when they log into Google\u2019s services.\u00a0The new credit-card data enables the tech giant to connect these digital trails to real-world purchase records in a far more extensive way than was possible before. But in doing so, Google is yet again treading in territory that consumers may consider too intimate and potentially sensitive. Privacy advocates said few people understand that their purchases are being analyzed in this way and could feel uneasy, despite assurances from Google that it has taken steps to protect the personal information of its users<\/p><\/blockquote>\n

Read more at WaPo: Google now knows when its users go to the store and buy stuff<\/a><\/p>\n

\n
<\/div>\n
\n
\n

<\/p>\n

<\/p>\n<\/div>\n

 <\/p>\n<\/div>\n

<\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
\n
\"Google hat damit begonnen, Milliarden von Kreditkarten-Transaktionsdatens\u00e4tzen zu verwenden, um zu beweisen, dass seine Online-Werbung Menschen zu K\u00e4ufen veranlasst - auch wenn diese offline in Ladengesch\u00e4ften stattfinden, sagte das Unternehmen am Dienstag.<\/p>\n

Damit kann Google feststellen, wie viele Verk\u00e4ufe durch digitale Werbekampagnen generiert wurden - ein Ziel, das Brancheninsider seit langem als \"heiligen Gral\" der Online-Werbung bezeichnen. Aber die Ank\u00fcndigung erneuerte auch seit langem bestehende Datenschutzbeschwerden dar\u00fcber, wie das Unternehmen pers\u00f6nliche Daten verwendet.<\/p>\n

Um seinen milliardenschweren Werbemoloch anzutreiben, analysiert Google bereits das Surfen im Internet, den Suchverlauf und die geografischen Standorte der Nutzer und verwendet dazu Daten aus beliebten Google-eigenen Anwendungen wie YouTube, Google Mail, Google Maps und dem Google Play Store. All diese Informationen werden mit den echten Identit\u00e4ten der Nutzer verkn\u00fcpft, wenn sie sich bei den Google-Diensten anmelden.<\/p>\n

Die neuen Kreditkartendaten erm\u00f6glichen es dem Tech-Giganten, diese digitalen Spuren in weitaus gr\u00f6\u00dferem Umfang als bisher mit realen Kaufdaten zu verkn\u00fcpfen. Doch damit begibt sich Google erneut auf ein Terrain, das von den Verbrauchern als zu intim und potenziell sensibel angesehen werden k\u00f6nnte. Datensch\u00fctzer sagen, dass nur wenige Menschen verstehen, dass ihre Eink\u00e4ufe auf diese Weise analysiert werden, und dass sie sich unwohl f\u00fchlen k\u00f6nnten, obwohl Google versichert, dass es Ma\u00dfnahmen zum Schutz der pers\u00f6nlichen Daten seiner Nutzer ergriffen hat.\"<\/p>\n

Google wei\u00df jetzt, wann seine Nutzer in den Laden gehen und etwas kaufen
https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/<\/a>
\u00fcber Instapaper<\/div>\n

<\/div>\n
\n
\n

\n <\/p>\n

\n <\/p>\n<\/p><\/div>\n

<\/div>\n

<\/div>\n
\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":104075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[174,1116,92],"tags":[1251],"class_list":["post-104072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","category-digital-ethics","category-google","tag-washington-post","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/104072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/comments?post=104072"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/104072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/media\/104075"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/media?parent=104072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/categories?post=104072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/tags?post=104072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}