{"id":105053,"date":"2017-09-01T19:57:35","date_gmt":"2017-09-01T19:57:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=de87456f053c2c32edd5566742e11354"},"modified":"2017-09-01T19:57:35","modified_gmt":"2017-09-01T19:57:35","slug":"how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/de\/2017\/09\/how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel\/","title":{"rendered":"Wie Apple, Google und Facebook die n\u00e4chste \u00c4ra des Fernsehens einl\u00e4uten werden | Backchannel"},"content":{"rendered":"
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\u201cThat\u2019s why the entrance of many of the remaining big tech companies really matters. These powerful corporations\u2014the true masters of our current universe\u2014are in the attention business, and they don\u2019t necessarily hew to Hollywood\u2019s often unexamined practices. Just as HBO, born of the cable era, changed programming with the idea of ad-free, movie-quality television, internet-era Netflix has proven that new programming models (like binge watching) can further upend viewing habits. The obsessively iterative internet companies\u2014motivated by a determination to bolster their respective business models\u2014will make an even bigger difference.<\/p>\n

We will see the death of the kind of television programming that\u2019s essentially been around since the 1950s: sitcoms, anthology dramas, general interest newsmagazines, and variety shows (whoops, already dead). Don\u2019t be fooled that right now the numbers for broadcast television still top even the most popular offerings of HBO and Netflix. Their rigid formulas\u2014with plotlines ebbing and flowing to accommodate infuriating commercial interruptions, adhering to standards based on minimizing offensiveness\u2014have made them the walking dead. Already the idea of \u201cwatching television\u201d seems like an antediluvian pursuit.\u201d<\/p>\n

How Apple, Google, and Facebook Will Hasten the Next Era of TV | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
via Instapaper<\/div>\n

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From 2012<\/div>\n
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\n \n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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\"Deshalb ist der Einstieg vieler der verbleibenden gro\u00dfen Technologieunternehmen so wichtig. Diese m\u00e4chtigen Konzerne - die wahren Meister unseres heutigen Universums - sind im Gesch\u00e4ft mit der Aufmerksamkeit, und sie halten sich nicht unbedingt an die oft ungepr\u00fcften Praktiken Hollywoods. So wie HBO, das aus der \u00c4ra der Kabelfernsehsender hervorging, das Programm mit der Idee des werbefreien Fernsehens in Spielfilmqualit\u00e4t ver\u00e4nderte, hat Netflix in der \u00c4ra des Internets bewiesen, dass neue Programmmodelle (wie Binge Watching) die Sehgewohnheiten weiter ver\u00e4ndern k\u00f6nnen. Die obsessiv iterativen Internetunternehmen - motiviert durch die Entschlossenheit, ihre jeweiligen Gesch\u00e4ftsmodelle zu st\u00e4rken - werden einen noch gr\u00f6\u00dferen Unterschied machen.<\/p>\n

Wir werden den Tod der Art von Fernsehprogrammen erleben, die es im Wesentlichen seit den 1950er Jahren gibt: Sitcoms, Anthologie-Dramen, Nachrichtenmagazine von allgemeinem Interesse und Variet\u00e9s (hoppla, schon tot). Lassen Sie sich nicht davon t\u00e4uschen, dass die Zahlen des Fernsehens derzeit sogar die beliebtesten Angebote von HBO und Netflix noch \u00fcbertreffen. Ihre starren Formeln - mit wechselnden Handlungsstr\u00e4ngen, um \u00e4rgerlichen Werbeunterbrechungen Rechnung zu tragen, und unter Einhaltung von Standards, die auf der Minimierung von Beleidigungen basieren - haben sie zu wandelnden Toten gemacht. Schon die Idee des \"Fernsehens\" erscheint wie eine antediluvianische Besch\u00e4ftigung.<\/p>\n

Wie Apple, Google und Facebook die n\u00e4chste \u00c4ra des Fernsehens einl\u00e4uten werden | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
\u00fcber Instapaper<\/div>\n

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Ab 2012<\/div>\n
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\n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1116],"tags":[],"class_list":["post-105053","post","type-post","status-publish","format-standard","hentry","category-digital-ethics","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/105053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/comments?post=105053"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/105053\/revisions"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/media?parent=105053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/categories?post=105053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/tags?post=105053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}