{"id":56398,"date":"2014-09-18T10:28:35","date_gmt":"2014-09-18T08:28:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=56398"},"modified":"2014-09-18T10:28:35","modified_gmt":"2014-09-18T08:28:35","slug":"the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/de\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/","title":{"rendered":"Update: VIDEO und pdf mit meinen Folien. Agentur-Symposium im Hunter Valley (AUS): die Zukunft von Werbung, Marketing und Agenturen"},"content":{"rendered":"<p>Weitere Informationen zu dieser Veranstaltung <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">hier<\/a>.  Laden Sie das PDF herunter:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">Zukunft der Wirtschaft Marketing Werbung Zukunftsredner Gerd Leonhard Public-web<\/a>\u00a0 8,5MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Dropbox-Version <\/a>(dieselbe Datei). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">hochaufl\u00f6sende Version<\/a> (34 MB PDF)<\/p>\n<p>NEU: das Video ist jetzt verf\u00fcgbar<\/p>\n<p><iframe loading=\"lazy\" title=\"Die Zukunft von Medien, Marketing, Werbung und Agenturen: Zukunftsredner Gerd Leonhard\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GmMAaqe2f0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #2492d1\">Die Zukunft von Wirtschaft, Medien und Werbung - die n\u00e4chsten 5 Jahre<\/h3>\n<blockquote>\n<p style=\"color: #434343\">Der exponentielle Fortschritt in der Technologie wirkt sich bereits jetzt auf nahezu alle Bereiche unserer Gesellschaft, Kultur und Industrie aus, und in den n\u00e4chsten f\u00fcnf Jahren werden wir wahrscheinlich fast schon Science-Fiction-\u00e4hnliche Innovationen erleben: Big-Data-gest\u00fctzte Gesch\u00e4ftsintelligenz, k\u00fcnstliche Intelligenz in Software und Maschinen, sich wiederholende menschliche T\u00e4tigkeiten, die durch Automatisierung ersetzt werden, vollst\u00e4ndige Nachverfolgbarkeit der meisten Marketing- und Werbema\u00dfnahmen, soziale Netzwerke als Sender und die Konvergenz von Fernsehen und Internet, die fortgesetzte Verlagerung zu \"Marken mit einem bestimmten Zweck\", Bildschirme, die fast alle gedruckten Produkte ersetzen, automatische Sprach\u00fcbersetzung in Echtzeit und vieles mehr. Gerd wird auf Fragen eingehen wie: Welche Aufgaben werden weiterhin von Menschen und nicht von hochintelligenter Software erledigt? Was ist die Zukunft der Agenturen? Wie werden in Zukunft Geschichten erz\u00e4hlt, und wer erz\u00e4hlt sie? Wie werden Marken die Verbraucher in Zukunft erreichen, wenn die Medien immer mehr \u00fcberhand nehmen und noch st\u00e4rker fragmentiert werden? Wie k\u00f6nnen Vermarkter das zunehmende Rauschen in den digitalen Medien durchdringen? Welche wirtschaftlichen Trends werden sich auf das Marketinggesch\u00e4ft auswirken, und wie?<\/p>\n<\/blockquote>\n<p style=\"color: #434343\">Und wie immer gibt es hier einige wichtige Bilder von meinem Vortrag (ein Video folgt hoffentlich bald):<\/p>\n<p style=\"color: #434343\"><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56405\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.041\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56406\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.044\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56407\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.037\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56408\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.038\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56409\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.029\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56410\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.030\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56411\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.020\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56412\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.005\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56413\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.008\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56414\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.011\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p style=\"color: #434343\">","protected":false},"excerpt":{"rendered":"<p>Weitere Informationen zu dieser Veranstaltung <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">hier<\/a>.  Laden Sie das PDF herunter:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">Zukunft der Wirtschaft Marketing Werbung Zukunftsredner Gerd Leonhard Public-web<\/a>\u00a0 8,5MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Dropbox-Version <\/a>(dieselbe Datei). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">hochaufl\u00f6sende Version<\/a> (34 MB PDF)<\/p>\n<p>NEU: das Video ist jetzt verf\u00fcgbar<\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p> ... <a title=\"Update: VIDEO und pdf mit meinen Folien. Agentur-Symposium im Hunter Valley (AUS): die Zukunft von Werbung, Marketing und Agenturen\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/de\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/\" aria-label=\"Mehr Informationen \u00fcber Update: VIDEO und pdf mit meinen Folien. Agentur-Symposium im Hunter Valley (AUS): Die Zukunft von Werbung, Marketing und Agenturen\">Weiterlesen ...<\/a><\/p>","protected":false},"author":38,"featured_media":56416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[18,174,19,66,473,21,37,10],"tags":[586,383,549,357,31],"class_list":["post-56398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-artificial-intelligence-2","category-big-data","category-communications-marketing","category-digital-transformation","category-gerds-presentations","category-marketing","category-privacy-2","tag-agency-symposium","tag-business","tag-future","tag-television","tag-twitter","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/56398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/comments?post=56398"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/posts\/56398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/media\/56416"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/media?parent=56398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/categories?post=56398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/de\/wp-json\/wp\/v2\/tags?post=56398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}