{"id":103683,"date":"2017-04-02T15:13:40","date_gmt":"2017-04-02T15:13:40","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=963802669bad46e2ae38db0aa0cee8f2"},"modified":"2017-04-02T15:13:40","modified_gmt":"2017-04-02T15:13:40","slug":"tech-bigwigs-know-how-addictive-their-products-are-made-me-think-by-adam-altar","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2017\/04\/tech-bigwigs-know-how-addictive-their-products-are-made-me-think-by-adam-altar\/","title":{"rendered":"Los peces gordos de la tecnolog\u00eda saben lo adictivos que son sus productos. Me hizo pensar - por Adam Altar"},"content":{"rendered":"

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\u201cThe environment and circumstance of the digital age are far more conducive to addiction than anything humans have experienced in our history. In the 1960s, we swam through waters with only a few hooks: cigarettes, alcohol, and drugs that were expensive and generally inaccessible. In the 2010s, those same waters are littered with hooks. There\u2019s the Facebook hook. The Instagram hook. The porn hook. The email hook. The online shopping hook. And so on. The list is long\u2014far longer than it\u2019s ever been in human history, and we\u2019re only just learning the power of these hooks.<\/p>\n

Compared to the clunky tech of the 1990s and early 2000s, modern tech is efficient and addictive. Hundreds of millions of people share their lives in real time through Instagram posts, and just as quickly those lives are evaluated in the form of comments and likes. Songs that once took an hour to download now arrive in seconds, and the lag that dissuaded people from downloading in the first place has evaporated. Tech offers convenience, speed, and automation, but it also brings large costs. Human behavior is driven in part by a succession of reflexive cost-benefit calculations that determine whether an act will be performed once, twice, a hundred times, or not at all. When the benefits overwhelm the costs, it\u2019s hard not to perform the act over and over again, particularly when it strikes just the right neurological notes.\u201d<\/p>\n

Tech Bigwigs Know How Addictive Their Products Are. Why Don\u2019t the Rest of Us?
\nhttps:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/<\/a>
\nvia Instapaper<\/div>\n

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\"El entorno y las circunstancias de la era digital son mucho m\u00e1s propicios a la adicci\u00f3n que cualquier otra cosa que los humanos hayamos experimentado en nuestra historia. En los a\u00f1os sesenta, nad\u00e1bamos en aguas con pocos anzuelos: cigarrillos, alcohol y drogas caras y generalmente inaccesibles. En la d\u00e9cada de 2010, esas mismas aguas est\u00e1n plagadas de anzuelos. Est\u00e1 el anzuelo de Facebook. El de Instagram. El anzuelo del porno. El gancho del correo electr\u00f3nico. El gancho de las compras online. Y as\u00ed sucesivamente. La lista es larga, mucho m\u00e1s larga de lo que nunca ha sido en la historia de la humanidad, y apenas estamos aprendiendo el poder de estos ganchos.<\/p>\n

Comparada con la tosca tecnolog\u00eda de los a\u00f1os 90 y principios de los 2000, la tecnolog\u00eda moderna es eficiente y adictiva. Cientos de millones de personas comparten sus vidas en tiempo real a trav\u00e9s de las publicaciones de Instagram, y con la misma rapidez esas vidas se eval\u00faan en forma de comentarios y \"me gusta\". Las canciones que antes tardaban una hora en descargarse ahora llegan en segundos, y el retraso que disuad\u00eda a la gente de descargarlas en primer lugar se ha evaporado. La tecnolog\u00eda ofrece comodidad, velocidad y automatizaci\u00f3n, pero tambi\u00e9n conlleva grandes costes. El comportamiento humano se rige en parte por una sucesi\u00f3n de c\u00e1lculos reflexivos de coste-beneficio que determinan si un acto se realizar\u00e1 una, dos, cien o ninguna vez. Cuando los beneficios superan a los costes, es dif\u00edcil no realizar el acto una y otra vez, sobre todo cuando toca las notas neurol\u00f3gicas adecuadas\".<\/p>\n

Los peces gordos de la tecnolog\u00eda saben lo adictivos que son sus productos. \u00bfPor qu\u00e9 no el resto de nosotros?
https:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/<\/a>
v\u00eda Instapaper<\/div>\n

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