{"id":103993,"date":"2017-05-22T06:55:11","date_gmt":"2017-05-22T06:55:11","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=15e3a732e3fc4a2f08b3df4d767a1847"},"modified":"2017-05-22T06:55:11","modified_gmt":"2017-05-22T06:55:11","slug":"the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2017\/05\/the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read\/","title":{"rendered":"La gran estafa de la era digital... y el hombre que contraataca - lectura interesante"},"content":{"rendered":"

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“But of course there is no such thing as free information. Someone has to pay for it. Just not Google or Facebook. And with the free information that they were using from elsewhere, these twin behemoths built themselves into the biggest advertising sales companies the world has ever seen. From 2000 to 2014, US advertising revenue fell from $65.8bn to $23.6bn, Taplin documents in his book. And between 2007 and 2013, UK ad revenues went from $4.7bn to $2.6bn. But from 2003 to 2015, Google\u2019s revenue went from $1.5bn to an astronomical $74.5bn.<\/div>\n
\nIn other words, the companies supplying the \u201cfree\u201d information were devastated, while those exploiting it were massively rewarded. But isn\u2019t that just the way of history? Aren\u2019t those who complain just modern versions of the wagon wheel manufacturers decrying the arrival of the automobile?\u201d<\/p>\n

The great digital-age swindle\u2026 and the man fighting back
\nhttps:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
\nvia Instapaper<\/div>\n

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\"Pero, por supuesto, no existe la informaci\u00f3n gratuita. Alguien tiene que pagar por ella. Pero no Google ni Facebook. Y con la informaci\u00f3n gratuita que utilizaban de otros lugares, estos gigantes gemelos se convirtieron en las mayores empresas de venta de publicidad que el mundo haya visto jam\u00e1s. Entre 2000 y 2014, los ingresos publicitarios en Estados Unidos cayeron de $65.800 millones a $23.600 millones, seg\u00fan documenta Taplin en su libro. Y entre 2007 y 2013, los ingresos publicitarios del Reino Unido pasaron de $4.700 millones a $2.600 millones. Pero de 2003 a 2015, los ingresos de Google pasaron de $1.500 millones a la astron\u00f3mica cifra de $74.500 millones.<\/div>\n
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En otras palabras, las empresas que suministraban la informaci\u00f3n \"gratuita\" fueron devastadas, mientras que las que la explotaban fueron recompensadas masivamente. Pero, \u00bfno es as\u00ed la historia? \u00bfAcaso los que se quejan no son m\u00e1s que versiones modernas de los fabricantes de ruedas de carreta que se quejaban de la llegada del autom\u00f3vil?\".<\/p>\n

La gran estafa de la era digital... y el hombre que contraataca
https:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
v\u00eda Instapaper<\/div>\n

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