{"id":104072,"date":"2017-05-29T17:47:48","date_gmt":"2017-05-29T17:47:48","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=2c1bf9cdcf3bf7e570da533d8ff19b2e"},"modified":"2017-05-29T17:47:48","modified_gmt":"2017-05-29T17:47:48","slug":"google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2017\/05\/google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story\/","title":{"rendered":"Google ahora sabe cu\u00e1ndo sus usuarios van a la tienda y compran cosas (reportaje de Wapo)"},"content":{"rendered":"<blockquote><p>Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases \u2013 even when they happen offline in brick-and-mortar stores, the company said Tuesday.\u00a0The advance allows Google to determine how many sales have been generated by digital ad campaigns, a goal that industry insiders have long described as \u201cthe holy grail\u201d of online advertising. But the announcement also renewed long-standing privacy complaints about how the company uses personal information.\u00a0To power its multibillion-dollar advertising juggernaut, Google already analyzes users\u2019 Web browsing, search history and geographic locations, using data from popular Google-owned apps like YouTube, Gmail, Google Maps and the Google Play store. All that information is tied to the real identities of users when they log into Google\u2019s services.\u00a0The new credit-card data enables the tech giant to connect these digital trails to real-world purchase records in a far more extensive way than was possible before. But in doing so, Google is yet again treading in territory that consumers may consider too intimate and potentially sensitive. Privacy advocates said few people understand that their purchases are being analyzed in this way and could feel uneasy, despite assurances from Google that it has taken steps to protect the personal information of its users<\/p><\/blockquote>\n<p>Read more at WaPo: <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google now knows when its users go to the store and buy stuff<\/a><\/p>\n<div class=\"posthaven-post-body\">\n<div><\/div>\n<div>\n<div id=\"posthaven_gallery[1167764]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884237\/ZmN_JT5d9o0Qx6eaNV_wuOy1IMQ\/medium_image2.JPG\" \/><\/p>\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884236\/WQuZSEh5QlYFfmJ1etd7GC_TO1w\/medium_image1.JPG\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\"Google ha empezado a utilizar miles de millones de registros de transacciones con tarjetas de cr\u00e9dito para demostrar que sus anuncios en Internet incitan a los usuarios a realizar compras, incluso cuando \u00e9stas se realizan fuera de Internet, en tiendas f\u00edsicas, seg\u00fan inform\u00f3 la empresa el martes.<\/p>\n<p>El avance permite a Google determinar cu\u00e1ntas ventas han generado las campa\u00f1as publicitarias digitales, un objetivo que los conocedores del sector describen desde hace tiempo como \"el santo grial\" de la publicidad en l\u00ednea. Pero el anuncio tambi\u00e9n ha reavivado antiguas quejas sobre el uso que la empresa hace de la informaci\u00f3n personal.<\/p>\n<p>Para alimentar su gigante multimillonario de la publicidad, Google ya analiza la navegaci\u00f3n web, el historial de b\u00fasqueda y la ubicaci\u00f3n geogr\u00e1fica de los usuarios, utilizando datos de aplicaciones populares propiedad de Google como YouTube, Gmail, Google Maps y la tienda Google Play. Toda esa informaci\u00f3n est\u00e1 vinculada a las identidades reales de los usuarios cuando inician sesi\u00f3n en los servicios de Google.<\/p>\n<p>Los nuevos datos de las tarjetas de cr\u00e9dito permiten al gigante tecnol\u00f3gico conectar estos rastros digitales con los registros de compras en el mundo real de una forma mucho m\u00e1s amplia que antes. Pero al hacerlo, Google se adentra de nuevo en un terreno que los consumidores pueden considerar demasiado \u00edntimo y potencialmente delicado. Los defensores de la privacidad afirman que pocas personas entienden que sus compras se analizan de este modo y podr\u00edan sentirse inc\u00f3modas, a pesar de las garant\u00edas de Google de que ha tomado medidas para proteger la informaci\u00f3n personal de sus usuarios.\"<\/p>\n<p>Google ahora sabe cu\u00e1ndo sus usuarios van a la tienda y compran cosas<br \/><a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/\">https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/<\/a><br \/>v\u00eda Instapaper<\/div>\n<div><\/div>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884237\/ZmN_JT5d9o0Qx6eaNV_wuOy1IMQ\/medium_image2.JPG\"><\/p>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884236\/WQuZSEh5QlYFfmJ1etd7GC_TO1w\/medium_image1.JPG\"><\/p>\n<\/p><\/div>\n<p><\/div>\n<div><\/div>\n<div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":104075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[174,1116,92],"tags":[1251],"class_list":["post-104072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","category-digital-ethics","category-google","tag-washington-post","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/104072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=104072"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/104072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media\/104075"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=104072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=104072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=104072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}