{"id":105053,"date":"2017-09-01T19:57:35","date_gmt":"2017-09-01T19:57:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=de87456f053c2c32edd5566742e11354"},"modified":"2017-09-01T19:57:35","modified_gmt":"2017-09-01T19:57:35","slug":"how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2017\/09\/how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel\/","title":{"rendered":"C\u00f3mo Apple, Google y Facebook acelerar\u00e1n la pr\u00f3xima era de la TV | Backchannel"},"content":{"rendered":"
\n
\u201cThat\u2019s why the entrance of many of the remaining big tech companies really matters. These powerful corporations\u2014the true masters of our current universe\u2014are in the attention business, and they don\u2019t necessarily hew to Hollywood\u2019s often unexamined practices. Just as HBO, born of the cable era, changed programming with the idea of ad-free, movie-quality television, internet-era Netflix has proven that new programming models (like binge watching) can further upend viewing habits. The obsessively iterative internet companies\u2014motivated by a determination to bolster their respective business models\u2014will make an even bigger difference.<\/p>\n

We will see the death of the kind of television programming that\u2019s essentially been around since the 1950s: sitcoms, anthology dramas, general interest newsmagazines, and variety shows (whoops, already dead). Don\u2019t be fooled that right now the numbers for broadcast television still top even the most popular offerings of HBO and Netflix. Their rigid formulas\u2014with plotlines ebbing and flowing to accommodate infuriating commercial interruptions, adhering to standards based on minimizing offensiveness\u2014have made them the walking dead. Already the idea of \u201cwatching television\u201d seems like an antediluvian pursuit.\u201d<\/p>\n

How Apple, Google, and Facebook Will Hasten the Next Era of TV | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
via Instapaper<\/div>\n

\n
From 2012<\/div>\n
\n
\n

\n \n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\n
\"Por eso es tan importante la entrada de muchas de las grandes empresas tecnol\u00f3gicas restantes. Estas poderosas corporaciones -los verdaderos amos de nuestro universo actual- est\u00e1n en el negocio de la atenci\u00f3n, y no se atienen necesariamente a las pr\u00e1cticas de Hollywood, a menudo no examinadas. Del mismo modo que HBO, nacida en la era del cable, cambi\u00f3 la programaci\u00f3n con la idea de una televisi\u00f3n sin anuncios y de calidad cinematogr\u00e1fica, Netflix, en la era de Internet, ha demostrado que los nuevos modelos de programaci\u00f3n (como el \"binge watching\") pueden alterar a\u00fan m\u00e1s los h\u00e1bitos de consumo. Las empresas de Internet, obsesivamente iterativas -motivadas por la determinaci\u00f3n de reforzar sus respectivos modelos de negocio- marcar\u00e1n una diferencia a\u00fan mayor.<\/p>\n

Asistiremos a la muerte del tipo de programaci\u00f3n televisiva que ha existido esencialmente desde la d\u00e9cada de 1950: comedias de situaci\u00f3n, dramas antol\u00f3gicos, noticiarios de inter\u00e9s general y programas de variedades (vaya, ya est\u00e1n muertos). No nos enga\u00f1emos, ahora mismo las cifras de la televisi\u00f3n en abierto siguen superando incluso a las ofertas m\u00e1s populares de HBO y Netflix. Sus f\u00f3rmulas r\u00edgidas -con tramas que fluyen y refluyen para acomodarse a las exasperantes interrupciones de los anuncios, que se adhieren a normas basadas en minimizar la ofensividad- las han convertido en muertos vivientes. La idea de \"ver la televisi\u00f3n\" ya parece una b\u00fasqueda antediluviana\".<\/p>\n

C\u00f3mo Apple, Google y Facebook acelerar\u00e1n la pr\u00f3xima era de la TV | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
v\u00eda Instapaper<\/div>\n

\n
Desde 2012<\/div>\n
\n
\n

\n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1116],"tags":[],"class_list":["post-105053","post","type-post","status-publish","format-standard","hentry","category-digital-ethics","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/105053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=105053"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/105053\/revisions"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=105053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=105053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=105053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}