{"id":105055,"date":"2017-09-01T20:49:10","date_gmt":"2017-09-01T20:49:10","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=a855e40e278a3dd5388986188b2bf891"},"modified":"2017-09-01T20:49:10","modified_gmt":"2017-09-01T20:49:10","slug":"i-invested-early-in-google-and-facebook-now-they-terrify-me-roger-mcnamee","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2017\/09\/i-invested-early-in-google-and-facebook-now-they-terrify-me-roger-mcnamee\/","title":{"rendered":"Invert\u00ed pronto en Google y Facebook. Ahora me aterrorizan (gran art\u00edculo de Roger McNamee)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"posthaven-post-body\">\n<div>\n<p>&#8220;The people at Facebook and Google believe that giving consumers more of what they want and like is worthy of praise, not criticism. What they fail to recognize is that their products are not making consumers happier or more successful. Like gambling, nicotine, alcohol or heroin, Facebook and Google \u2014\u00a0most importantly through its YouTube subsidiary \u2014\u00a0produce short-term happiness with serious negative consequences in the long term. Users fail to recognize the warning signs of addiction until it is too late. There are only 24 hours in a day, and technology companies are making a play for all them. The CEO of Netflix recently noted that his company\u2019s primary competitor is sleep.How does this work? A 2013 study found that\u00a0average consumers\u00a0check their\u00a0smartphones 150 times a\u00a0day. And that number has probably grown. People\u00a0spend 50\u00a0minutes a\u00a0day on Facebook. Other social apps such as\u00a0Snapchat, Instagram and Twitter combine to take up still more time.\u00a0Those companies maintain a profile on every user, which grows every time you like, share, search, shop or post a photo. Google also is analyzing credit card records\u00a0of\u00a0millions of people.<\/p>\n<p>As a result, the big Internet companies know more about you than you know about yourself, which gives them huge power to influence you, to persuade you to do things that serve their economic interests. Facebook, Google and others compete for each consumer\u2019s attention, reinforcing biases and reducing the diversity of ideas to which each is exposed. The degree of harm grows over time.&#8221;<\/p>\n<p><a href=\"https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/\">https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/<\/a><\/p>\n<\/div>\n<div><\/div>\n<div>\n<div id=\"posthaven_gallery[1196850]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930579\/gmSm86cQ5gnXfh6_L9NJcmm8Czo\/medium_image2.jpeg\" \/><\/p>\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930578\/xtUmqt8gHYd-2gtaRkqrZEmjE-s\/medium_image1.jpeg\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p><span>Save<\/span><span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\n<p>\"La gente de Facebook y Google cree que dar a los consumidores m\u00e1s de lo que quieren y les gusta es digno de elogio, no de cr\u00edtica. Lo que no reconocen es que sus productos no hacen a los consumidores m\u00e1s felices ni m\u00e1s exitosos. Al igual que el juego, la nicotina, el alcohol o la hero\u00edna, Facebook y Google -sobre todo a trav\u00e9s de su filial YouTube- producen felicidad a corto plazo con graves consecuencias negativas a largo plazo. Los usuarios no reconocen las se\u00f1ales de adicci\u00f3n hasta que es demasiado tarde. El d\u00eda s\u00f3lo tiene 24 horas, y las empresas tecnol\u00f3gicas se las est\u00e1n jugando todas. El consejero delegado de Netflix se\u00f1al\u00f3 recientemente que el principal competidor de su empresa es el sue\u00f1o.&nbsp;<\/p>\n<p>\u00bfC\u00f3mo funciona? Seg\u00fan un estudio de 2013, el consumidor medio consulta su smartphone 150 veces al d\u00eda. Y es probable que esa cifra haya aumentado. La gente pasa 50 minutos al d\u00eda en Facebook. Otras aplicaciones sociales como Snapchat, Instagram y Twitter se combinan para ocupar a\u00fan m\u00e1s tiempo. Esas empresas mantienen un perfil de cada usuario, que crece cada vez que le gusta, comparte, busca, compra o publica una foto. Google tambi\u00e9n analiza los registros de tarjetas de cr\u00e9dito de millones de personas.<\/p>\n<p>Como resultado, las grandes empresas de Internet saben m\u00e1s de ti que t\u00fa mismo, lo que les da un enorme poder para influir en ti, para persuadirte de que hagas cosas que sirvan a sus intereses econ\u00f3micos. Facebook, Google y otros compiten por la atenci\u00f3n de cada consumidor, reforzando los prejuicios y reduciendo la diversidad de ideas a las que cada uno est\u00e1 expuesto. El grado de perjuicio crece con el tiempo\".<\/p>\n<p><a href=\"https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/\">https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/<\/a><\/p>\n<p>Enviado desde Pocket&nbsp;<\/p><\/div>\n<div><\/div>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930579\/gmSm86cQ5gnXfh6_L9NJcmm8Czo\/medium_image2.jpeg\"><\/p>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930578\/xtUmqt8gHYd-2gtaRkqrZEmjE-s\/medium_image1.jpeg\"><\/p>\n<\/p><\/div>\n<p><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>","protected":false},"author":38,"featured_media":104023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1116,1104,1092,92,756],"tags":[1289],"class_list":["post-105055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-ethics","category-facebook","category-gerdleonhard-de","category-google","category-technology-versus-humanity","tag-roger-mc-namee","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/105055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=105055"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/105055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media\/104023"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=105055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=105055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=105055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}