{"id":140260,"date":"2024-03-28T09:59:43","date_gmt":"2024-03-28T08:59:43","guid":{"rendered":"https:\/\/futuristgerd.com\/?p=140260"},"modified":"2025-04-17T09:09:37","modified_gmt":"2025-04-17T07:09:37","slug":"why-is-behaviour-change-a-better-bet-than-techno-optimism-good-read","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2024\/03\/why-is-behaviour-change-a-better-bet-than-techno-optimism-good-read\/","title":{"rendered":"\u00bfPor qu\u00e9 el cambio de comportamiento es mejor que el optimismo tecnol\u00f3gico?"},"content":{"rendered":"<p><a href=\"https:\/\/www.sgr.org.uk\/resources\/why-behaviour-change-better-bet-techno-optimism\" data-type=\"link\" data-id=\"https:\/\/www.sgr.org.uk\/resources\/why-behaviour-change-better-bet-techno-optimism\" target=\"_blank\" rel=\"noreferrer noopener\">Buena lectura aqu\u00ed,<\/a> sobre por qu\u00e9 debemos equilibrar los logros tecnol\u00f3gicos con una buena pol\u00edtica, y abordar DEMY no s\u00f3lo mejorar el SUMINISTRO a la hora de abordar los problemas de la energ\u00eda y el cambio clim\u00e1tico.<\/p>\n\n\n\n<p>La profesora Lorraine Whitmarsh, de la Universidad de Bath, sostiene que, cuando se trata de atajar el colapso clim\u00e1tico, cambiar el comportamiento de los grandes consumidores del mundo garantiza mejores resultados que limitarse a confiar en la tecnolog\u00eda.<\/p>\n\n\n\n<p>\"Cuando se ha avanzado, ha sido sobre todo en el suministro de energ\u00eda (empezando a pasar de los combustibles f\u00f3siles a las energ\u00edas renovables), pero se ha prestado mucha menos atenci\u00f3n a abordar la demanda -c\u00f3mo utilizamos la energ\u00eda y los recursos-, y esto est\u00e1 directamente relacionado con los estilos de vida y los valores de las personas.<\/p>\n\n\n\n<p>Para avanzar en la demanda es necesario implicar a la gente tanto en la toma de decisiones (sobre el futuro de la sociedad y las pol\u00edticas clim\u00e1ticas) como en la acci\u00f3n (es decir, en el cambio de comportamiento). De hecho, dos tercios de las emisiones pueden atribuirse a los hogares (IPCC, 2023) y la mayor\u00eda de las medidas necesarias para alcanzar nuestros objetivos de carbono en el Reino Unido requerir\u00e1n un cambio de comportamiento por parte de los consumidores (CCC, 2020). La magnitud del cambio de comportamiento tambi\u00e9n es asombrosa: la huella de carbono del estilo de vida medio en el Reino Unido debe reducirse de 8,5 a 2,5 toneladas de CO2 en 2030 para no superar los 1,5 \u00baC de calentamiento. <\/p>\n\n\n\n<p>Entre las medidas m\u00e1s eficaces para conseguirlo figuran volar menos, comer m\u00e1s alimentos vegetales, adoptar veh\u00edculos el\u00e9ctricos y bombas de calor, derrochar menos e invertir en fondos sostenibles. <em>Mientras que algunos cambios de comportamiento implican la adopci\u00f3n de tecnolog\u00edas ecol\u00f3gicas, otros consisten en cambiar c\u00f3mo (mucho) consumimos.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8834338&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8834338\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"140225\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-1680x945.webp\" alt=\"\" class=\"wp-image-140225\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-1680x945.webp 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-450x253.webp 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-768x432.webp 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-1536x864.webp 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-18x10.webp 18w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-745x420.webp 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/9-facts-about-the-future-gerd-leonhard-IBM-tech-dubai-keynote-futurist.006-jpeg.webp 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d88345b4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d88345b4\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"140217\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-1680x945.png\" alt=\"\" class=\"wp-image-140217\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-1680x945.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-1536x864.png 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-18x10.png 18w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Global-Icome-And-Lifestyle-CO2-Emissions-Gerd-Leonhard-Futurist_Blue-1.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d88347c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d88347c3\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"140216\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-1680x945.png\" alt=\"\" class=\"wp-image-140216\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-1680x945.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-1536x864.png 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-18x10.png 18w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/Distribution-Of-Flying-Activity-Country-Income-Groups-Gerd-Leonhard-Futurist_Light-Blue-1.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d88349c2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d88349c2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"420\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"140111\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/06OCT2023-VI-Nobel-Fest-Astana-SZK00446gerd-leonhard-speaks-keynote-astana-2023-745x420-1.webp\" alt=\"\" class=\"wp-image-140111\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/06OCT2023-VI-Nobel-Fest-Astana-SZK00446gerd-leonhard-speaks-keynote-astana-2023-745x420-1.webp 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/06OCT2023-VI-Nobel-Fest-Astana-SZK00446gerd-leonhard-speaks-keynote-astana-2023-745x420-1-450x254.webp 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/06OCT2023-VI-Nobel-Fest-Astana-SZK00446gerd-leonhard-speaks-keynote-astana-2023-745x420-1-18x10.webp 18w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8834ba8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8834ba8\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"914\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"140098\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-jpg.webp\" alt=\"\" class=\"wp-image-140098\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-jpg.webp 1600w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-450x257.webp 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-768x439.webp 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-1536x877.webp 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-18x10.webp 18w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2024\/03\/017aee45-adbd-4e66-b35b-73aaf71d107b-350x200.webp 350w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8834da1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8834da1\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"980\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"131717\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-979x980.png\" alt=\"\" class=\"wp-image-131717\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-979x980.png 979w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-450x450.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-150x150.png 150w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-768x769.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834-128x128.png 128w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/08\/climate-changeWorld-Heat-Stress-Gerd-Leonhard-Futurist_Square-Format-e1676043499834.png 1000w\" sizes=\"auto, (max-width: 979px) 100vw, 979px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8834f7a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8834f7a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"131172\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-1680x945.png\" alt=\"\" class=\"wp-image-131172\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-1680x945.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-1536x864.png 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/06\/Can-We-Solve-Climate-Change-Gerd-Leonhard-Futurist-Blue.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8835154&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8835154\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1081\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"128704\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/10\/Gerd-Leonhard-Futurist-Climate-Anxiety_Red.png\" alt=\"\" class=\"wp-image-128704\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d883532f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d883532f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1921\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"128603\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/10\/Gerd-Leonhard-Futurist-Climate-Is-Everything_Square-Format.png\" alt=\"\" class=\"wp-image-128603\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a2d0d8835518&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a2d0d8835518\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"125176\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-1680x945.png\" alt=\"\" class=\"wp-image-125176\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-1680x945.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-1536x864.png 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/03\/Gerd-Leonhard-Futurist-Living-Through-Emission-Crisis_Orangemillennials-climatechange.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Agrandar\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lo que hay que saber sobre el futuro Episodio 2: \u00a1El verde es el nuevo digital! El futurista Gerd Leonhard\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/nRU07myafrg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.sgr.org.uk\/resources\/why-behaviour-change-better-bet-techno-optimism\" data-type=\"link\" data-id=\"https:\/\/www.sgr.org.uk\/resources\/why-behaviour-change-better-bet-techno-optimism\" target=\"_blank\" rel=\"noreferrer noopener\">Buena lectura aqu\u00ed,<\/a> sobre por qu\u00e9 debemos equilibrar los logros tecnol\u00f3gicos con una buena pol\u00edtica, y abordar DEMY no s\u00f3lo mejorar el SUMINISTRO a la hora de abordar los problemas de la energ\u00eda y el cambio clim\u00e1tico.<\/p>\n<p>La profesora Lorraine Whitmarsh, de la Universidad de Bath, sostiene que, cuando se trata de atajar el colapso clim\u00e1tico, cambiar el comportamiento de los grandes consumidores del mundo garantiza mejores resultados que limitarse a confiar en la tecnolog\u00eda.<\/p>\n<p> ... <a title=\"\u00bfPor qu\u00e9 el cambio de comportamiento es mejor que el optimismo tecnol\u00f3gico?\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/es\/2024\/03\/why-is-behaviour-change-a-better-bet-than-techno-optimism-good-read\/\" aria-label=\"Leer m\u00e1s sobre \u00bfPor qu\u00e9 el cambio de comportamiento es mejor que el optimismo tecnol\u00f3gico?\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":38,"featured_media":140010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[161,1585,102,1584,47],"tags":[],"class_list":["post-140260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capitalism","category-climate-change","category-environment-and-green-futures","category-green-futures","category-the-futures-agency","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/140260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=140260"}],"version-history":[{"count":2,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/140260\/revisions"}],"predecessor-version":[{"id":144922,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/140260\/revisions\/144922"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media\/140010"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=140260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=140260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=140260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}