{"id":56278,"date":"2014-09-14T22:30:51","date_gmt":"2014-09-14T20:30:51","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=56278"},"modified":"2014-09-14T22:30:51","modified_gmt":"2014-09-14T20:30:51","slug":"hbo-go-without-needing-cable-welcome-to-the-future-of-television-something-interesting-that-i-just-looked-at","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2014\/09\/hbo-go-without-needing-cable-welcome-to-the-future-of-television-something-interesting-that-i-just-looked-at\/","title":{"rendered":"\u00bfHBO Go sin necesidad de cable? Bienvenidos al futuro de la televisi\u00f3n (buenas reflexiones a trav\u00e9s de The Guardian)"},"content":{"rendered":"<p>\u00a1De los canales a las plataformas...!  Broadcasting converge con Boadbanding:) v\u00e9anse mis ilustraciones m\u00e1s abajo. Creo que, fuera de EE.UU., se trata m\u00e1s bien de <strong>cable-nevers que cable-cutters:)<\/strong><\/p>\n<blockquote><p>Sin embargo, lo realmente preocupante es que <strong>49% de los abonados de 25 a 34 a\u00f1os se declaran \"muy propensos\" a prescindir del cable<\/strong>. Gran parte de ello puede deberse a que el cable puede ser prohibitivamente caro para los j\u00f3venes, pero una vez que una generaci\u00f3n criada en un universo de gratificaci\u00f3n instant\u00e1nea alcance la mayor\u00eda de edad, va a exigir los programas que quiere cuando los quiere, lo que har\u00e1 que el cable parezca cada vez m\u00e1s obsoleto... Netflix, Hulu, iTunes, YouTube, Amazon y, potencialmente, HBO Go son los canales del futuro, las plataformas que nos dar\u00e1n acceso a nuestros programas. T<strong>Los canales de televisi\u00f3n ser\u00e1n meros productores, que crear\u00e1n contenidos que se distribuir\u00e1n a trav\u00e9s de plataformas disponibles donde y cuando quiera el cliente.<\/strong> HGTV (o MTV o incluso NBC) no colocar\u00e1n sus programas en franjas horarias lineales. S\u00f3lo tendr\u00e1n una tienda en iTunes... Pero como se\u00f1ala Bewkes, <strong>la supervivencia de las compa\u00f1\u00edas de cable no est\u00e1 en la televisi\u00f3n<\/strong>pero en Internet. La gente puede cortar el cord\u00f3n umbilical todo lo que quiera, pero tener Netflix sin banda ancha es como comprar una bicicleta sin pedales. HBO Go podr\u00eda convertirse en algo que convenza a la gente de contratar a un determinado proveedor de internet (del mismo modo que millones de personas siguen atrapadas en AT&amp;T porque quer\u00edan el primer iPhone) o, como est\u00e1 haciendo Time Warner, algo que convenza a la gente de pagar m\u00e1s por su servicio de internet.<\/p><\/blockquote>\n<p><b>\u00bfHBO Go sin necesidad de cable? Bienvenido al futuro de la televisi\u00f3n<\/b><\/p>\n<p>v\u00eda <a href=\"https:\/\/www.theguardian.com\/media\/2014\/sep\/13\/hbo-go-without-needing-cable-welcome-to-the-future-of-television\" target=\"_blank\">TheGuardian<\/a> https:\/\/ift.tt\/1tMelwU<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/chartoftheday_2251_Cord_Cutters_Are_Putting_A_Strain_On_Broadband_Networks_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56302\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/chartoftheday_2251_Cord_Cutters_Are_Putting_A_Strain_On_Broadband_Networks_n.jpg\" alt=\"chartoftheday_2251_Cord_Cutters_Are_Putting_A_Strain_On_Broadband_Networks_n\" width=\"960\" height=\"684\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.0501.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56303\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.0501.jpg\" alt=\"Future of Media Marketing Montreal Gerd Futurist Speaker PUBLIC.050\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56304\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.008.jpg\" alt=\"Future of Media Marketing Montreal Gerd Futurist Speaker PUBLIC.008\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.0031.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56305\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Media-Marketing-Montreal-Gerd-Futurist-Speaker-PUBLIC.0031.jpg\" alt=\"Future of Media Marketing Montreal Gerd Futurist Speaker PUBLIC.003\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.058.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56306\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.058.jpg\" alt=\"Future Content Media Bottom Lines Gerd Leonhard Futurist Speaker.058\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.036.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56307\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.036.jpg\" alt=\"Future Content Media Bottom Lines Gerd Leonhard Futurist Speaker.036\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.038.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56308\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.038.jpg\" alt=\"Future Content Media Bottom Lines Gerd Leonhard Futurist Speaker.038\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.027.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56309\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.027.jpg\" alt=\"Future Content Media Bottom Lines Gerd Leonhard Futurist Speaker.027\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.029.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56310\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-Content-Media-Bottom-Lines-Gerd-Leonhard-Futurist-Speaker.029.jpg\" alt=\"Future Content Media Bottom Lines Gerd Leonhard Futurist Speaker.029\" width=\"1920\" height=\"1080\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a1De los canales a las plataformas...!  La radiodifusi\u00f3n converge con el Boadbanding:) v\u00e9anse mis ilustraciones m\u00e1s abajo. Creo que, fuera de los EE.UU., se trata m\u00e1s de cable-nevers que de cable-cutters:)<\/p>\n<p>Sin embargo, lo realmente preocupante es que 49% de los abonados de 25 a 34 a\u00f1os dicen que es \"muy probable\" que abandonen el cable. Esto puede deberse en gran parte a que el cable puede resultar prohibitivo para los j\u00f3venes,<\/p>\n<p> ... <a title=\"\u00bfHBO Go sin necesidad de cable? Bienvenidos al futuro de la televisi\u00f3n (buenas reflexiones a trav\u00e9s de The Guardian)\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/es\/2014\/09\/hbo-go-without-needing-cable-welcome-to-the-future-of-television-something-interesting-that-i-just-looked-at\/\" aria-label=\"Leer m\u00e1s sobre \u00bfHBO Go sin necesidad de cable? Bienvenidos al futuro de la televisi\u00f3n (buenas reflexiones v\u00eda The Guardian)\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":38,"featured_media":56297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[183,24,29,98,405],"tags":[452,508,509],"class_list":["post-56278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcasting-tv-radio-film","category-content-media","category-recommendedreading","category-telemedia","category-updates","tag-future-of-tv","tag-must-reads","tag-via-instapaper","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/56278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=56278"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/56278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media\/56297"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=56278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=56278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=56278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}