{"id":56398,"date":"2014-09-18T10:28:35","date_gmt":"2014-09-18T08:28:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=56398"},"modified":"2014-09-18T10:28:35","modified_gmt":"2014-09-18T08:28:35","slug":"the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/es\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/","title":{"rendered":"Actualizaci\u00f3n: VIDEO y pdf con mis diapositivas. Simposio de agencias en Hunter Valley (AUS): el futuro de la publicidad, el marketing y las agencias"},"content":{"rendered":"<p>M\u00e1s informaci\u00f3n sobre este acto <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">aqu\u00ed<\/a>.  Descargue el PDF:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">El futuro de la empresa Marketing Publicidad Conferenciante futurista Gerd Leonhard Public-web<\/a>\u00a0 8,5 MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Versi\u00f3n de Dropbox <\/a>(mismo archivo). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">versi\u00f3n de alta resoluci\u00f3n<\/a> (34 MB PDF)<\/p>\n<p>NUEVO: el v\u00eddeo ya est\u00e1 disponible<\/p>\n<p><iframe loading=\"lazy\" title=\"El futuro de los medios de comunicaci\u00f3n, el marketing, la publicidad y las agencias: Gerd Leonhard, conferenciante futurista\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GmMAaqe2f0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #2492d1\">El futuro de las empresas, los medios de comunicaci\u00f3n y la publicidad: los pr\u00f3ximos 5 a\u00f1os<\/h3>\n<blockquote>\n<p style=\"color: #434343\">El progreso exponencial de la tecnolog\u00eda ya est\u00e1 afectando a casi todos los segmentos de nuestra sociedad, cultura e industria, y en los pr\u00f3ximos 5 a\u00f1os es probable que veamos innovaciones casi de ciencia ficci\u00f3n: inteligencia empresarial basada en big data, inteligencia artificial en software y m\u00e1quinas, trabajos humanos repetitivos sustituidos por la automatizaci\u00f3n, seguimiento total de la mayor\u00eda de las actividades de marketing y publicidad, redes sociales como emisoras y la convergencia de la televisi\u00f3n e Internet, el cambio continuo a \"marcas con un prop\u00f3sito\", pantallas que sustituyen a casi todos los productos impresos, traducci\u00f3n autom\u00e1tica de idiomas en tiempo real y mucho m\u00e1s. Gerd abordar\u00e1 cuestiones como: \u00bfqu\u00e9 trabajos seguir\u00e1n siendo realizados por humanos en lugar de por software ultrainteligente? \u00bfCu\u00e1l es el futuro de las agencias? \u00bfC\u00f3mo se contar\u00e1n las historias en el futuro y qui\u00e9n las contar\u00e1? Si los medios de comunicaci\u00f3n est\u00e1n cada vez m\u00e1s fragmentados, \u00bfc\u00f3mo llegar\u00e1n las marcas a los consumidores en el futuro? \u00bfC\u00f3mo pueden los profesionales del marketing abrirse paso entre el creciente ruido de los medios digitales? \u00bfQu\u00e9 tendencias econ\u00f3micas afectar\u00e1n al negocio del marketing y c\u00f3mo?<\/p>\n<\/blockquote>\n<p style=\"color: #434343\">Y como de costumbre, aqu\u00ed est\u00e1n algunas im\u00e1genes clave de mi charla (el v\u00eddeo llegar\u00e1 pronto, espero):<\/p>\n<p style=\"color: #434343\"><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56405\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.041\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56406\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.044\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56407\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.037\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56408\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.038\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56409\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.029\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56410\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.030\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56411\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.020\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56412\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.005\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56413\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.008\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56414\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.011\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p style=\"color: #434343\">","protected":false},"excerpt":{"rendered":"<p>M\u00e1s informaci\u00f3n sobre este acto <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">aqu\u00ed<\/a>.  Descargue el PDF:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">El futuro de la empresa Marketing Publicidad Conferenciante futurista Gerd Leonhard Public-web<\/a>\u00a0 8,5 MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Versi\u00f3n de Dropbox <\/a>(mismo archivo). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">versi\u00f3n de alta resoluci\u00f3n<\/a> (34 MB PDF)<\/p>\n<p>NUEVO: el v\u00eddeo ya est\u00e1 disponible<\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p> ... <a title=\"Actualizaci\u00f3n: VIDEO y pdf con mis diapositivas. Simposio de agencias en Hunter Valley (AUS): el futuro de la publicidad, el marketing y las agencias\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/es\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/\" aria-label=\"Leer m\u00e1s sobre Actualizaci\u00f3n: VIDEO y pdf con mis diapositivas. Simposio de agencias en Hunter Valley (AUS): el futuro de la publicidad, el marketing y las agencias\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":38,"featured_media":56416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[18,174,19,66,473,21,37,10],"tags":[586,383,549,357,31],"class_list":["post-56398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-artificial-intelligence-2","category-big-data","category-communications-marketing","category-digital-transformation","category-gerds-presentations","category-marketing","category-privacy-2","tag-agency-symposium","tag-business","tag-future","tag-television","tag-twitter","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/56398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/comments?post=56398"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/posts\/56398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media\/56416"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/media?parent=56398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/categories?post=56398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/es\/wp-json\/wp\/v2\/tags?post=56398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}