{"id":123132,"date":"2020-12-15T07:40:13","date_gmt":"2020-12-15T06:40:13","guid":{"rendered":"https:\/\/gerdtestpress.online\/?page_id=123132"},"modified":"2026-03-30T21:51:52","modified_gmt":"2026-03-30T19:51:52","slug":"sustainable-is-the-new-profitable","status":"publish","type":"page","link":"https:\/\/futuristgerd.com\/pt\/topics\/core-topics-2-2-2\/sustainable-is-the-new-profitable\/","title":{"rendered":"O bom futuro"},"content":{"rendered":"<div class=\"gb-container gb-container-6c6fbd14 alignfull\">\n<div class=\"gb-container gb-container-e66f1997\">\n\n<h2 class=\"gb-headline gb-headline-a9c000e6 gb-headline-text\">O BOM FUTURO:<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-d1203945 gb-headline-text\">                                 \u201cPessoas, Planeta, Prop\u00f3sito, Paz e Prosperidade\u201d <\/h3>\n\n<\/div>\n\n<div class=\"gb-container gb-container-01ed8f80\">\n\n\t<div class=\"wp-video-popup-wrapper\">\n\t\t<div class=\"wp-video-popup-close\"><\/div>\n\t\t\n\t\t\t<iframe class=\"wp-video-popup-video is-hosted is-landscape is-resizable\" src=\"\" data-wp-video-popup-url=\"https:\/\/youtube.com\/embed\/tALUIm79W-w?autoplay=1\" frameborder=\"0\" allowfullscreen allow=\"autoplay\">\n\t\t\t<\/iframe>\n\t\t\n\t<\/div>\n\t\n\n\n\n<span class=\"gb-button gb-button-f9090ee4 wp-video-popup\"><span class=\"gb-icon\"><svg viewbox=\"0 0 384 512\" height=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><style>svg{fill:#000000}<\/style><path d=\"M73 39c-14.8-9.1-33.4-9.4-48.5-.9S0 62.6 0 80V432c0 17.4 9.4 33.4 24.5 41.9s33.7 8.1 48.5-.9L361 297c14.3-8.7 23-24.2 23-41s-8.7-32.2-23-41L73 39z\"><\/path><\/svg><\/span><\/span>\n\n\n<div class=\"gb-container gb-container-d25854f8\">\n\n<h4 class=\"gb-headline gb-headline-e871fd8e gb-headline-text txt_opacity\">O Bom Futuro: O novo filme do futurista Gerd Leonhard<\/h4>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-141f7d79 alignfull\">\n<div class=\"gb-container gb-container-5d79f295\">\n\n<h2 class=\"gb-headline gb-headline-9a1de3dc gb-headline-text\">O bom futuro?!<\/h2>\n\n\n\n<h5 class=\"gb-headline gb-headline-ddac60a0 gb-headline-text\">T\u00f3pico de discuss\u00e3o #1 de Gerd Leonhard. Ver as \u00faltimas palestras <a href=\"https:\/\/youtu.be\/D-RXqMt7tMo?si=EWpuUu6Md0wk6sBr\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a><\/h5>\n\n\n\n<p class=\"gb-headline gb-headline-c3601ed0 gb-headline-text\">No meio da atual <a href=\"https:\/\/www.gerdfeed.com\/search\/United+States\">loucura geopol\u00edtica<\/a>, A urg\u00eancia crescente da emerg\u00eancia clim\u00e1tica e o impacto social da crise clim\u00e1tica <a href=\"https:\/\/youtu.be\/D64ZfnrIM90?si=iXwV4kiAnLxh4jsE\" target=\"_blank\" rel=\"noreferrer noopener\">desafios da IA e de outras hiper-transforma\u00e7\u00f5es tecnol\u00f3gicas<\/a> o mundo est\u00e1 claramente num ponto de viragem. Medidas radicais e outrora impens\u00e1veis de emerg\u00eancia clim\u00e1tica, tais como <a href=\"https:\/\/www.youtube.com\/watch?v=cXjThUg0FUE\" target=\"_blank\" rel=\"noreferrer noopener\">novos impostos sobre o carbono<\/a> (por exemplo, para <a href=\"https:\/\/www.gerdfeed.com\/search\/carbon+tax\" target=\"_blank\" rel=\"noreferrer noopener\">avia\u00e7\u00e3o<\/a> ou para <a href=\"https:\/\/futuristgerd.com\/2020\/11\/the-future-is-vegetarian-i-know-that-sounds-tough\/\" target=\"_blank\" rel=\"noreferrer noopener\">carne<\/a>) est\u00e3o a tornar-se cada vez mais prov\u00e1veis \u00e0 medida que os consumidores e os cidad\u00e3os preocupados de todo o mundo pressionam para que <em>real<\/em> mudan\u00e7a. Ao mesmo tempo, os directores executivos est\u00e3o a promover os seus novos compromissos para <a href=\"https:\/\/futuristgerd.com\/category\/capitalism\/\" target=\"_blank\" rel=\"noreferrer noopener\">valores das partes interessadas,<\/a> e n\u00e3o apenas os valores dos accionistas.<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-9bcbbea8 gb-headline-text\">Para muitos de n\u00f3s, O Bom Futuro parece <a href=\"http:\/\/www.thebadfuture.com\" target=\"_blank\" rel=\"noreferrer noopener\">cada vez mais irrealista<\/a> e<a href=\"https:\/\/www.youtube.com\/watch?v=eMgRRRWSRrY\" target=\"_blank\" rel=\"noreferrer noopener\">desconfiar do futuro<\/a>\u2018 \u00e9 o novo normal, especialmente entre os Millennials e a GenZ.  A quest\u00e3o que se nos coloca \u00e9 a seguinte: O que \u00e9 que <a href=\"https:\/\/youtu.be\/exLEOq-aou0?si=E8dtTsqvkMsQB8JQ\" target=\"_blank\" rel=\"noreferrer noopener\">tipo de futuro<\/a> queremos?  O que \u00e9 que <a href=\"https:\/\/twitter.com\/search?q=%23thegoodfuture%20%40gleonhard&src=typed_query&f=live\" target=\"_blank\" rel=\"noreferrer noopener\">O bom futuro<\/a> e quem \u00e9 que manda? Ser\u00e1 a nossa l\u00f3gica econ\u00f3mica adequada ao futuro (<a href=\"https:\/\/www.youtube.com\/watch?v=GQUy1xOWcTE&t=1s\" target=\"_blank\" rel=\"noreferrer noopener\">a minha resposta: nem por isso:<\/a>)? Ser\u00e1 que os \u2018mercados livres e abertos' v\u00e3o de facto fornecer solu\u00e7\u00f5es para quest\u00f5es globais complexas?&nbsp; <\/p>\n\n\n\n<p>Ser\u00e1 que podemos finalmente deixar para tr\u00e1s as tradicionais m\u00e9tricas de sucesso baseadas no PIB e abra\u00e7ar a <a href=\"https:\/\/futuristgerd.com\/category\/people-planet-purpose-prosperity\/\" data-type=\"category\" data-id=\"1634\">5P<\/a> ou <a href=\"https:\/\/futuristgerd.com\/2013\/09\/gross-national-happiness-a-clip-from-gerd-leonhards-speech-at-the-5th-congress-of-innovation-2012-on-vimeo\/\" target=\"_blank\" rel=\"noreferrer noopener\">IGP ou FNB<\/a>s? Como mudar para <a href=\"https:\/\/www.peopleplanetpurposeprosperity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Economia de pilha completa<\/a>: Pessoas Planeta Objetivo, Paz e Prosperidade? <\/p>\n\n\n\n<p class=\"gb-headline gb-headline-93befa9e gb-headline-text\">Esta palestra analisa o que define \"O Bom Futuro\" e como o podemos criar. Veja o meu <a href=\"https:\/\/www.youtube.com\/watch?v=apiZm7NLSJM&list=PLanVbnXDg2Ub5Lz_cuE71MJw6rvN1uRwU\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de reprodu\u00e7\u00e3o do Good Future no Youtube<\/a>. Sustainable is the New Profitable.&nbsp;<strong>O objetivo \u00e9 o novo produto.  O business as usual est\u00e1 morto, ou a morrer.<\/strong><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-ce3ddb52 gb-headline-text\">*Ler sobre o tema muito relacionado com Pessoas, Planeta, Lucro e o trabalho de John Elkington, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Triple_bottom_line\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a> e <a href=\"https:\/\/hbr.org\/2018\/06\/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a>.  Ver <a href=\"https:\/\/youtu.be\/yHC5n7G5SeI\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cFilme \u201dO Bom Futuro\" (2022).<\/a><\/p>\n\n\n<div class=\"gb-container gb-container-0c4e9309\">\n\n<a class=\"gb-button gb-button-1cd6e271 gb-button-text\" href=\"https:\/\/futuristgerd.com\/contact\/booking-inquiry\/\">Reservar agora<\/a>\n\n\n\n<a class=\"gb-button gb-button-4a596490 gb-button-text\" href=\"https:\/\/futuristgerd.com\/topics\/core-topics-2-2-2\/\">Outros t\u00f3picos de Gerd<\/a>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>O BOM FUTURO:<\/p>\n<p>                                 \u201cPessoas, Planeta, Prop\u00f3sito, Paz e Prosperidade\u201d <\/p>\n<style>svg{fill:#000000}<\/style>\n<p>O Bom Futuro: O novo filme do futurista Gerd Leonhard<\/p>\n<p>O bom futuro?!<\/p>\n<p>O tema da palestra de Gerd Leonhard no #1. Veja as palestras mais recentes <a href=\"https:\/\/youtu.be\/D-RXqMt7tMo?si=EWpuUu6Md0wk6sBr\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a><\/p>\n<p class=\"gb-headline gb-headline-c3601ed0 gb-headline-text\">No meio da atual <a href=\"https:\/\/www.gerdfeed.com\/search\/United+States\">loucura geopol\u00edtica<\/a>, A urg\u00eancia crescente da emerg\u00eancia clim\u00e1tica e o impacto social da crise clim\u00e1tica <a href=\"https:\/\/youtu.be\/D64ZfnrIM90?si=iXwV4kiAnLxh4jsE\" target=\"_blank\" rel=\"noreferrer noopener\">desafios da IA e de outras hiper-transforma\u00e7\u00f5es tecnol\u00f3gicas<\/a> o mundo est\u00e1 claramente num ponto de viragem.<\/p>\n<p> ... <a title=\"O bom futuro\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/topics\/core-topics-2-2-2\/sustainable-is-the-new-profitable\/\" aria-label=\"Ler mais sobre O bom futuro\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":0,"parent":524,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_analytify_skip_tracking":false,"footnotes":""},"class_list":["post-123132","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/123132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=123132"}],"version-history":[{"count":57,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/123132\/revisions"}],"predecessor-version":[{"id":147055,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/123132\/revisions\/147055"}],"up":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/524"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=123132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}