{"id":436,"date":"2018-12-18T09:15:01","date_gmt":"2018-12-18T09:15:01","guid":{"rendered":"https:\/\/gerdtestpress.online\/?page_id=436"},"modified":"2026-04-10T11:19:51","modified_gmt":"2026-04-10T09:19:51","slug":"author","status":"publish","type":"page","link":"https:\/\/futuristgerd.com\/pt\/expertise\/author\/","title":{"rendered":"Autor"},"content":{"rendered":"
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AUTHOR OF 5 BOOKS: FUTURIST GERD LEONHARD<\/h2>\n\n\n\n

\u2026one of the most remarkable future-minded authors in the world.<\/p>\n\n<\/div>\n<\/div>\n\n

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GERD's BESTSELLER: TECHNOLOGY VS. HUMANITY (2016)<\/h4>\n\n\n
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Gerd Leonhard is one of the most remarkably future-minded authors in the world today. He has penned a series of breakthrough works on everything from the future of music to the exponential transformations currently sweeping business and society. His signature fusion of humanism and future thinking reflects Gerd\u2019s classical European training in philosophy and the arts, while his over 1500 global speaking engagements enrich his writing with unique perceptions and experiences.<\/p>\n\n\n\n

Gerd\u2019s bestseller, Technology vs. Humanity<\/strong>,<\/a> is now available in 12 languages and has cemented his reputation as a front-runner among transformational thinkers.<\/p>\n\n<\/div><\/div>\n\n

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Douglas Rushkoff, author and host of the Team Human podcast, has said, \u201cGerd Leonhard is most definitely a member of Team Human. This is his convincing and heartfelt call for the reinstatement of people and purpose into the technology program\u201d.<\/p>\n\n\n\n

Silicon Valley entrepreneur and Rock Center fellow Vivek Wadhwa said about Gerd\u2019s book, \u201cGerd Leonhard provides a fascinating look at the impact of exponential technologies and the dilemmas we will face in adapting to or being adapted by these. His book really makes you worry and think\u201d.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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TECHNOLOGY VS HUMANITY<\/h3>\n\n\n\n

Futurist Gerd Leonhard breaks new ground by bringing together mankind\u2019s urge to reinvent, upgrade, and automate everything \u2013 down to human biology itself, with our timeless quest for freedom, self-realization, and happiness. Now is a good time to stop and ask the big questions: How do we embrace technology without becoming it? <\/p>\n\n\n\n

Artificial intelligence, cognitive computing, the singularity, digital obesity, printed food, the Internet of Things, the death of privacy, the end of work-as-we-know-it, radical longevity and \u2018the end of dying\u2019. The imminent convergence of technology and humanity is already very tangible. So, which moral values are you prepared to stand up for \u2013 before being human alters its meaning forever?<\/p>\n\n\n

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\n <\/path> <\/g> <\/svg><\/span>BUY THE BOOK<\/span><\/a>\n<\/div>\n\n\n\n
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THE FUTURE OF BUSINESS<\/h3>\n\n\n\n

The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies, and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain, and body, 3D printing, alternative energy sources, the reinvention of government, and new business models. They also explore artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy. In addition, they discuss the future of blockchain technology and the potential emergence of the Star Trek economy. For more information and to access exclusive content, visit Fast Future Publishing.<\/p>\n\n\n

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THE FUTURE OF CONTENT  (2013)<\/h3>\n\n\n\n

This short Kindle book is a highly curated collection of the most important essays and blog posts Gerd has written on this topic, and even though some of it was written as far back as 2007, it still holds water years later.<\/p>\n\n\n

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FRICTION IS FICTION (2010)<\/h3>\n\n\n\n

THE FUTURE OF CONTENT, MEDIA & BUSINESS<\/h4>\n\n\n\n

In this book, published in 2010, Gerd shares his thoughts on the Future of Content, Media, and Business. The book\u2019s central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e., by controlling the \u2018people formerly known as consumers'.<\/p>\n\n\n

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THE FUTURE OF MUSIC (2005)<\/h3>\n\n\n\n

MANIFESTO FOR THE DIGITAL MUSIC REVOLUTION *BESTSELLER<\/h4>\n\n\n\n

From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution by David Kusek and Gerd Leonhard. Published in 2005, the book explores challenging aspects of the music business, discovering the changes, technologies, innovation and powerful trends which are affecting its future. What will happen to the way we consume music? Anyone who plans to listen to music on shiny pieces of plastic in the future will be in for a big shock. Some may find this book controversial, while others will consider it prophesy. No matter where this revolution begins or ends, the industry must learn to respect and react to its consumers.<\/p>\n\n\n

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MUSIC 2.0 ESSAYS (2009)<\/h3>\n\n\n\n

Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard\u2019s best essays and blog posts on the future of the music industry. The book expands on the ideas and models Gerd presented in his first book, \u201cThe Future of Music\u201d, which has become a must-read work within the music industry worldwide and was translated into many languages. Music 2.0 clearly describes what the next generation of music companies will look like. You can also read this book on your mobile device for free, here.<\/p>\n\n\n

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\n amazon [#160]<\/title> Created with Sketch.<\/desc> <\/defs> <\/path> <\/g> <\/g> <\/g> <\/svg><\/span>BUY ON AMAZON<\/span><\/a>\n<\/div>\n\n\n\n
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THE END OF CONTROL (2007)<\/h3>\n\n\n\n

\u2018The End Of Control\u2019 addresses the single most important issue underlying many debates about the future of media. Who controls what, why, when, and where. How can digital content still generate revenues when most traditional ways of controlling its flow (i.e., distribution) are no longer available? In this book, Gerd Leonhard argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media\u2019s future friction is fiction; and that the \u201cpeople formerly known as consumers\u201d now literally run the show. Published in 2007, this blog book demonstrates how technology is shifting control over media to the \u2018People Formerly Known as Consumers\u2019.<\/p>\n\n\n

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\n download-cloud<\/title> <\/path> <\/svg><\/span>DOWNLOAD FREE PDF<\/span><\/a>\n<\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

AUTOR DE 5 LIVROS: FUTURISTA GERD LEONHARD<\/p>\n

... um dos mais not\u00e1veis autores com vis\u00e3o de futuro do mundo.<\/p>\n

GERD\u2019S BESTSELLER: TECNOLOGIA VS. HUMANIDADE (2016)<\/p>\n

Gerd Leonhard \u00e9 um dos autores com uma vis\u00e3o de futuro mais not\u00e1vel do mundo atual. Escreveu uma s\u00e9rie de obras revolucion\u00e1rias sobre tudo, desde o futuro da m\u00fasica at\u00e9 \u00e0s transforma\u00e7\u00f5es exponenciais que atualmente varrem os neg\u00f3cios e a sociedade. A sua fus\u00e3o carater\u00edstica de humanismo e pensamento futuro reflecte a forma\u00e7\u00e3o cl\u00e1ssica europeia de Gerd em filosofia e artes,<\/p>\n

... Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":0,"parent":1147,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_analytify_skip_tracking":false,"footnotes":""},"class_list":["post-436","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":38,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/436\/revisions"}],"predecessor-version":[{"id":147184,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/436\/revisions\/147184"}],"up":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/pages\/1147"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}