{"id":102839,"date":"2017-02-04T06:10:19","date_gmt":"2017-02-04T06:10:19","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=e38eb142eb15b438204313fed3321b1c"},"modified":"2017-02-04T06:10:19","modified_gmt":"2017-02-04T06:10:19","slug":"why-hollywood-as-we-know-it-is-already-over-vanity-fair","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/02\/why-hollywood-as-we-know-it-is-already-over-vanity-fair\/","title":{"rendered":"Porque \u00e9 que Hollywood, tal como a conhecemos, j\u00e1 acabou (boa leitura via Vanity Fair)"},"content":{"rendered":"<p>\u201cBut the real threat isn\u2019t China. It\u2019s Silicon Valley. Hollywood, in its over-reliance on franchises, has ceded the vast majority of the more stimulating content to premium networks and over-the-top services such as HBO and Showtime, and, increasingly, digital-native platforms such as Netflix and Amazon. These companies also have access to analytics tools that Hollywood could never fathom, and an allergy to its inefficiency. Few have seen the change as closely as Diller himself, who went from running Paramount and Fox to building his own tech empire, IAC. \u201cI don\u2019t know why anyone would want a movie company today,\u201d Diller said at Vanity Fair\u2019s New Establishment Summit in October. \u201cThey don\u2019t make movies; they make hats and whistles.\u201d (Half of the people in the audience, likely representing the tech industry, laughed at this quip; the other half, from Hollywood, cringed.) When I spoke to Mike Moritz, the iconic venture capitalist, backstage at the event, he noted that a nominal investment in a somewhat successful tech company could generate more money than Hollywood\u2019s top-grossing movies. \u201cIn my mind,\u201d he said, \u201cHollywood is dying.\u201d\u201d<\/p>\n<div class=\"posthaven-post-body\">\n<div>\nWhy Hollywood as We Know It Is Already Over<br \/>\n<a href=\"https:\/\/www.vanityfair.com\/news\/2017\/01\/why-hollywood-as-we-know-it-is-already-over\">https:\/\/www.vanityfair.com\/news\/2017\/01\/why-hollywood-as-we-know-it-is-already-over<\/a><\/p>\n<\/div>\n<div><a href=\"https:\/\/futuristgerd.com\/2010\/07\/08\/the-future-of-film-talk-at-niff\/\" target=\"_blank\">Future of Film Gerd Leonhard<\/a><\/div>\n<div><\/div>\n<div>\n<div>\n<div id=\"posthaven_gallery[1136820]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1834418\/dgYYtUy2tV7mG1BHfwtAZZSIr1w\/medium_image1.JPG\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\"Mas a verdadeira amea\u00e7a n\u00e3o \u00e9 a China. \u00c9 o Vale do Sil\u00edcio. Hollywood, na sua depend\u00eancia excessiva de franchises, cedeu a grande maioria dos conte\u00fados mais estimulantes \u00e0s redes premium e aos servi\u00e7os over-the-top, como a HBO e a Showtime, e, cada vez mais, \u00e0s plataformas digitais nativas, como a Netflix e a Amazon. Estas empresas tamb\u00e9m t\u00eam acesso a ferramentas anal\u00edticas que Hollywood nunca conseguiu imaginar, e uma alergia \u00e0 sua inefici\u00eancia. Poucos assistiram a esta mudan\u00e7a t\u00e3o de perto como o pr\u00f3prio Diller, que deixou de dirigir a Paramount e a Fox para construir o seu pr\u00f3prio imp\u00e9rio tecnol\u00f3gico, a IAC. \"N\u00e3o sei porque \u00e9 que algu\u00e9m quereria uma empresa de cinema hoje em dia\", disse Diller na New Establishment Summit da Vanity Fair, em outubro. \"Eles n\u00e3o fazem filmes; eles fazem chap\u00e9us e assobios.\" (Metade das pessoas na plateia, provavelmente representantes da ind\u00fastria tecnol\u00f3gica, riu-se com esta piada; a outra metade, de Hollywood, encolheu-se). Quando falei com Mike Moritz, o ic\u00f3nico capitalista de risco, nos bastidores do evento, ele observou que um investimento nominal numa empresa tecnol\u00f3gica com algum sucesso poderia gerar mais dinheiro do que os filmes de maior bilheteira de Hollywood. \"Na minha opini\u00e3o\", disse ele, \"Hollywood est\u00e1 a morrer\".<\/p>\n<p>Porque \u00e9 que Hollywood, tal como a conhecemos, j\u00e1 acabou<br \/><a href=\"https:\/\/www.vanityfair.com\/news\/2017\/01\/why-hollywood-as-we-know-it-is-already-over\">https:\/\/www.vanityfair.com\/news\/2017\/01\/why-hollywood-as-we-know-it-is-already-over<\/a><br \/>via Instapaper<\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<\/p>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1834418\/dgYYtUy2tV7mG1BHfwtAZZSIr1w\/medium_image1.JPG\"><\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":102844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[24],"tags":[1204,1205],"class_list":["post-102839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-media","tag-hollywood","tag-vanity-fair","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/102839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=102839"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/102839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/102844"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=102839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=102839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=102839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}