{"id":103683,"date":"2017-04-02T15:13:40","date_gmt":"2017-04-02T15:13:40","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=963802669bad46e2ae38db0aa0cee8f2"},"modified":"2017-04-02T15:13:40","modified_gmt":"2017-04-02T15:13:40","slug":"tech-bigwigs-know-how-addictive-their-products-are-made-me-think-by-adam-altar","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/04\/tech-bigwigs-know-how-addictive-their-products-are-made-me-think-by-adam-altar\/","title":{"rendered":"Os manda-chuvas da tecnologia sabem como os seus produtos s\u00e3o viciantes.  Fez-me pensar - por Adam Altar"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"posthaven-post-body\">\n<div>\u201cThe environment and circumstance of the digital age are far more conducive to addiction than anything humans have experienced in our history. In the 1960s, we swam through waters with only a few hooks: cigarettes, alcohol, and drugs that were expensive and generally inaccessible. In the 2010s, those same waters are littered with hooks. There\u2019s the Facebook hook. The Instagram hook. The porn hook. The email hook. The online shopping hook. And so on. The list is long\u2014far longer than it\u2019s ever been in human history, and we\u2019re only just learning the power of these hooks.<\/p>\n<p>Compared to the clunky tech of the 1990s and early 2000s, modern tech is efficient and addictive. Hundreds of millions of people share their lives in real time through Instagram posts, and just as quickly those lives are evaluated in the form of comments and likes. Songs that once took an hour to download now arrive in seconds, and the lag that dissuaded people from downloading in the first place has evaporated. Tech offers convenience, speed, and automation, but it also brings large costs. Human behavior is driven in part by a succession of reflexive cost-benefit calculations that determine whether an act will be performed once, twice, a hundred times, or not at all. When the benefits overwhelm the costs, it\u2019s hard not to perform the act over and over again, particularly when it strikes just the right neurological notes.\u201d<\/p>\n<p>Tech Bigwigs Know How Addictive Their Products Are. Why Don\u2019t the Rest of Us?<br \/>\n<a href=\"https:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/\">https:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/<\/a><br \/>\nvia Instapaper<\/div>\n<div><\/div>\n<div>\n<div id=\"posthaven_gallery[1151781]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1857757\/v-3L-SjgXd-8FHmsNEF6ulfx3W4\/medium_image2.JPG\" \/><\/p>\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1857756\/BPxsshjoqPadSEl6UlyDmANVxBQ\/medium_image1.JPG\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div id=\"AppleMailSignature\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\"O ambiente e as circunst\u00e2ncias da era digital s\u00e3o muito mais prop\u00edcios \u00e0 depend\u00eancia do que qualquer outra coisa que os humanos tenham experimentado na nossa hist\u00f3ria. Nos anos 60, nad\u00e1vamos em \u00e1guas com poucos anz\u00f3is: cigarros, \u00e1lcool e drogas caras e geralmente inacess\u00edveis. Na d\u00e9cada de 2010, essas mesmas \u00e1guas est\u00e3o repletas de anz\u00f3is. H\u00e1 o anzol do Facebook. O gancho do Instagram. O gancho da pornografia. O gancho do e-mail. O gancho das compras online. E assim por diante. A lista \u00e9 longa - muito mais longa do que alguma vez foi na hist\u00f3ria da humanidade, e s\u00f3 agora estamos a aprender o poder destes ganchos.<\/p>\n<p>Em compara\u00e7\u00e3o com a tecnologia desajeitada dos anos 90 e do in\u00edcio dos anos 2000, a tecnologia moderna \u00e9 eficiente e viciante. Centenas de milh\u00f5es de pessoas partilham as suas vidas em tempo real atrav\u00e9s de publica\u00e7\u00f5es no Instagram e, com a mesma rapidez, essas vidas s\u00e3o avaliadas sob a forma de coment\u00e1rios e gostos. As m\u00fasicas que antes demoravam uma hora a descarregar chegam agora em segundos, e o atraso que dissuadia as pessoas de descarregarem as m\u00fasicas evaporou-se. A tecnologia oferece conveni\u00eancia, velocidade e automa\u00e7\u00e3o, mas tamb\u00e9m traz grandes custos. O comportamento humano \u00e9, em parte, guiado por uma sucess\u00e3o de c\u00e1lculos reflexivos de custo-benef\u00edcio que determinam se um ato ser\u00e1 realizado uma, duas, cem vezes ou n\u00e3o ser\u00e1 realizado de todo. Quando os benef\u00edcios ultrapassam os custos, \u00e9 dif\u00edcil n\u00e3o realizar o ato vezes sem conta, especialmente quando este atinge as notas neurol\u00f3gicas certas.\"<\/p>\n<p>Os manda-chuvas da tecnologia sabem como os seus produtos s\u00e3o viciantes. Porque \u00e9 que o resto de n\u00f3s n\u00e3o sabe?<br \/><a href=\"https:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/\">https:\/\/www.wired.com\/2017\/03\/irresistible-the-rise-of-addictive-technology-and-the-business-of-keeping-us-hooked\/<\/a><br \/>via Instapaper<\/div>\n<div><\/div>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1857757\/v-3L-SjgXd-8FHmsNEF6ulfx3W4\/medium_image2.JPG\"><\/p>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1857756\/BPxsshjoqPadSEl6UlyDmANVxBQ\/medium_image1.JPG\"><\/p>\n<\/p><\/div>\n<p><\/div>\n<div><\/div>\n<div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":103743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1232,1116],"tags":[961],"class_list":["post-103683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-books-to-read","category-digital-ethics","tag-addiction","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/103683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=103683"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/103683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/103743"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=103683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=103683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=103683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}