{"id":103924,"date":"2017-05-09T05:23:03","date_gmt":"2017-05-09T05:23:03","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=06581bfa1f590bf44e68ccade936531f"},"modified":"2017-05-09T05:23:03","modified_gmt":"2017-05-09T05:23:03","slug":"algorithms-are-failing-facebook-can-humanity-save-it-via-quartz","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/05\/algorithms-are-failing-facebook-can-humanity-save-it-via-quartz\/","title":{"rendered":"Os algoritmos est\u00e3o a falhar no Facebook. Poder\u00e1 a humanidade salv\u00e1-lo? Fez-me pensar ...via Quartz"},"content":{"rendered":"

\u201cFacebook wanted to be pipes, but it\u2019s also people\u00a0Early in the company\u2019s history, Zuckerberg referred to Facebook as a \u201cutility,\u201d a piece of \u201cinformation infrastructure.\u201d In a letter to potential shareholders in 2012, he compared the social network to the printing press and the television.\u00a0But television manufacturers and printing press makers have no reason to understand the difference between a historical photo and a piece of pornography, to consider how to classify photos of breastfeeding mothers, or to debate whether an exception should be made for Donald Trump\u2019s hate speech. They merely make the tools for distributing content.\u00a0Facebook, on the other hand, built both a content-distribution platform and a global community\u2014\u201dsocial infrastructure,\u201d as Zuckerberg more recently described it\u2014and its role in that community ended up being both toolmaker and governing institution. Facebook doesn\u2019t just enable communication, but sets the boundaries and rules around it. And its influence\u2014whether on culture, on elections, or on anything else beyond its own digital borders\u2014means that those decisions impact us all, whether or not we use Facebook\u201d<\/p>\n

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\nAlgorithms are failing Facebook. Can humanity save it?<\/strong><\/a><\/p>\n<\/div>\n
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More about Facebook<\/a>\u00a0and why I was thinking of leaving it<\/p>\n<\/div>\n

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\"O Facebook queria ser um tubo, mas tamb\u00e9m \u00e9 uma pessoa<\/p>\n

No in\u00edcio da hist\u00f3ria da empresa, Zuckerberg referiu-se ao Facebook como uma \"utilidade\", uma pe\u00e7a de \"infraestrutura de informa\u00e7\u00e3o\". Numa carta aos potenciais accionistas em 2012, comparou a rede social \u00e0 imprensa e \u00e0 televis\u00e3o.<\/p>\n

Mas os fabricantes de televisores e de impressoras n\u00e3o t\u00eam qualquer raz\u00e3o para perceber a diferen\u00e7a entre uma fotografia hist\u00f3rica e uma pe\u00e7a de pornografia, para considerar como classificar fotografias de m\u00e3es a amamentar ou para debater se deve ser aberta uma exce\u00e7\u00e3o para o discurso de \u00f3dio de Donald Trump. Limitam-se a fabricar os instrumentos de distribui\u00e7\u00e3o de conte\u00fados.<\/p>\n

O Facebook, por outro lado, construiu tanto uma plataforma de distribui\u00e7\u00e3o de conte\u00fados como uma comunidade global - \"infraestrutura social\", como Zuckerberg a descreveu mais recentemente - e o seu papel nessa comunidade acabou por ser tanto o de fabricante de ferramentas como o de institui\u00e7\u00e3o governante. O Facebook n\u00e3o se limita a permitir a comunica\u00e7\u00e3o, mas estabelece os limites e as regras que a rodeiam. E a sua influ\u00eancia - seja na cultura, nas elei\u00e7\u00f5es ou em qualquer outra coisa para al\u00e9m das suas pr\u00f3prias fronteiras digitais - significa que essas decis\u00f5es t\u00eam impacto em todos n\u00f3s, quer utilizemos ou n\u00e3o o Facebook.\"<\/p>\n

Os algoritmos est\u00e3o a falhar no Facebook. Poder\u00e1 a humanidade salv\u00e1-lo?
https:\/\/qz.com\/977297\/facebook-live-murders-algorithms-are-failing-facebook-can-humanity-save-it\/<\/a>
via Instapaper<\/div>\n

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