{"id":103993,"date":"2017-05-22T06:55:11","date_gmt":"2017-05-22T06:55:11","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=15e3a732e3fc4a2f08b3df4d767a1847"},"modified":"2017-05-22T06:55:11","modified_gmt":"2017-05-22T06:55:11","slug":"the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/05\/the-great-digital-age-swindle-and-the-man-fighting-back-interesting-read\/","title":{"rendered":"A grande burla da era digital... e o homem que luta contra ela - leitura interessante"},"content":{"rendered":"

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“But of course there is no such thing as free information. Someone has to pay for it. Just not Google or Facebook. And with the free information that they were using from elsewhere, these twin behemoths built themselves into the biggest advertising sales companies the world has ever seen. From 2000 to 2014, US advertising revenue fell from $65.8bn to $23.6bn, Taplin documents in his book. And between 2007 and 2013, UK ad revenues went from $4.7bn to $2.6bn. But from 2003 to 2015, Google\u2019s revenue went from $1.5bn to an astronomical $74.5bn.<\/div>\n
\nIn other words, the companies supplying the \u201cfree\u201d information were devastated, while those exploiting it were massively rewarded. But isn\u2019t that just the way of history? Aren\u2019t those who complain just modern versions of the wagon wheel manufacturers decrying the arrival of the automobile?\u201d<\/p>\n

The great digital-age swindle\u2026 and the man fighting back
\nhttps:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
\nvia Instapaper<\/div>\n

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\"Mas \u00e9 claro que n\u00e3o existe informa\u00e7\u00e3o gratuita. Algu\u00e9m tem de pagar por ela. Mas n\u00e3o o Google ou o Facebook. E com a informa\u00e7\u00e3o gratuita que utilizavam de outros lugares, estes gigantes g\u00e9meos transformaram-se nas maiores empresas de venda de publicidade que o mundo alguma vez viu. De 2000 a 2014, as receitas publicit\u00e1rias dos EUA ca\u00edram de $65,8 mil milh\u00f5es para $23,6 mil milh\u00f5es, documenta Taplin no seu livro. E entre 2007 e 2013, as receitas publicit\u00e1rias do Reino Unido passaram de $4,7 mil milh\u00f5es para $2,6 mil milh\u00f5es. Mas de 2003 a 2015, as receitas da Google passaram de $1,5 mil milh\u00f5es para uns astron\u00f3micos $74,5 mil milh\u00f5es.<\/div>\n
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Por outras palavras, as empresas que forneciam a informa\u00e7\u00e3o \"gratuita\" foram devastadas, enquanto as que a exploravam foram maci\u00e7amente recompensadas. Mas n\u00e3o \u00e9 assim a hist\u00f3ria? N\u00e3o ser\u00e3o aqueles que se queixam apenas vers\u00f5es modernas dos fabricantes de rodas de carro\u00e7a que lamentam a chegada do autom\u00f3vel?\"<\/p>\n

A grande burla da era digital... e o homem que luta contra ela
https:\/\/www.theguardian.com\/technology\/2017\/may\/21\/jonathan-taplin-interview-move-fast-break-things-facebook-google-amazon-dylan-scorsese<\/a>
via Instapaper<\/div>\n

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