{"id":104072,"date":"2017-05-29T17:47:48","date_gmt":"2017-05-29T17:47:48","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=2c1bf9cdcf3bf7e570da533d8ff19b2e"},"modified":"2017-05-29T17:47:48","modified_gmt":"2017-05-29T17:47:48","slug":"google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/05\/google-now-knows-when-its-users-go-to-the-store-and-buy-stuff-wapo-story\/","title":{"rendered":"A Google sabe agora quando os seus utilizadores v\u00e3o \u00e0 loja e compram coisas (artigo da Wapo)"},"content":{"rendered":"<blockquote><p>Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases \u2013 even when they happen offline in brick-and-mortar stores, the company said Tuesday.\u00a0The advance allows Google to determine how many sales have been generated by digital ad campaigns, a goal that industry insiders have long described as \u201cthe holy grail\u201d of online advertising. But the announcement also renewed long-standing privacy complaints about how the company uses personal information.\u00a0To power its multibillion-dollar advertising juggernaut, Google already analyzes users\u2019 Web browsing, search history and geographic locations, using data from popular Google-owned apps like YouTube, Gmail, Google Maps and the Google Play store. All that information is tied to the real identities of users when they log into Google\u2019s services.\u00a0The new credit-card data enables the tech giant to connect these digital trails to real-world purchase records in a far more extensive way than was possible before. But in doing so, Google is yet again treading in territory that consumers may consider too intimate and potentially sensitive. Privacy advocates said few people understand that their purchases are being analyzed in this way and could feel uneasy, despite assurances from Google that it has taken steps to protect the personal information of its users<\/p><\/blockquote>\n<p>Read more at WaPo: <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google now knows when its users go to the store and buy stuff<\/a><\/p>\n<div class=\"posthaven-post-body\">\n<div><\/div>\n<div>\n<div id=\"posthaven_gallery[1167764]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884237\/ZmN_JT5d9o0Qx6eaNV_wuOy1IMQ\/medium_image2.JPG\" \/><\/p>\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884236\/WQuZSEh5QlYFfmJ1etd7GC_TO1w\/medium_image1.JPG\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\"A Google come\u00e7ou a utilizar milhares de milh\u00f5es de registos de transac\u00e7\u00f5es com cart\u00f5es de cr\u00e9dito para provar que os seus an\u00fancios online est\u00e3o a levar as pessoas a fazer compras - mesmo quando estas acontecem offline, em lojas f\u00edsicas, disse a empresa na ter\u00e7a-feira.<\/p>\n<p>O avan\u00e7o permite \u00e0 Google determinar quantas vendas foram geradas por campanhas de publicidade digital, um objetivo que os especialistas do sector h\u00e1 muito descrevem como \"o Santo Graal\" da publicidade online. Mas o an\u00fancio tamb\u00e9m renovou as queixas de privacidade de longa data sobre a forma como a empresa utiliza as informa\u00e7\u00f5es pessoais.<\/p>\n<p>Para alimentar o seu multibilion\u00e1rio sistema de publicidade, a Google j\u00e1 analisa a navega\u00e7\u00e3o na Web, o hist\u00f3rico de pesquisas e a localiza\u00e7\u00e3o geogr\u00e1fica dos utilizadores, utilizando dados de aplica\u00e7\u00f5es populares da Google, como o YouTube, o Gmail, o Google Maps e a loja Google Play. Toda essa informa\u00e7\u00e3o est\u00e1 ligada \u00e0s identidades reais dos utilizadores quando estes acedem aos servi\u00e7os da Google.<\/p>\n<p>Os novos dados dos cart\u00f5es de cr\u00e9dito permitem ao gigante da tecnologia ligar estes rastos digitais a registos de compras no mundo real de uma forma muito mais extensa do que era poss\u00edvel anteriormente. Mas, ao faz\u00ea-lo, a Google est\u00e1 mais uma vez a pisar um territ\u00f3rio que os consumidores podem considerar demasiado \u00edntimo e potencialmente sens\u00edvel. Os defensores da privacidade afirmam que poucas pessoas compreendem que as suas compras est\u00e3o a ser analisadas desta forma e podem sentir-se desconfort\u00e1veis, apesar das garantias dadas pela Google de que tomou medidas para proteger as informa\u00e7\u00f5es pessoais dos seus utilizadores.\"<\/p>\n<p>A Google sabe agora quando os seus utilizadores v\u00e3o \u00e0 loja e compram coisas<br \/><a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/\">https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2017\/05\/23\/google-now-knows-when-you-are-at-a-cash-register-and-how-much-you-are-spending\/<\/a><br \/>via Instapaper<\/div>\n<div><\/div>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884237\/ZmN_JT5d9o0Qx6eaNV_wuOy1IMQ\/medium_image2.JPG\"><\/p>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1884236\/WQuZSEh5QlYFfmJ1etd7GC_TO1w\/medium_image1.JPG\"><\/p>\n<\/p><\/div>\n<p><\/div>\n<div><\/div>\n<div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":104075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[174,1116,92],"tags":[1251],"class_list":["post-104072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","category-digital-ethics","category-google","tag-washington-post","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/104072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=104072"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/104072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/104075"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=104072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=104072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=104072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}