{"id":105053,"date":"2017-09-01T19:57:35","date_gmt":"2017-09-01T19:57:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=de87456f053c2c32edd5566742e11354"},"modified":"2017-09-01T19:57:35","modified_gmt":"2017-09-01T19:57:35","slug":"how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/09\/how-apple-google-and-facebook-will-hasten-the-next-era-of-tv-backchannel\/","title":{"rendered":"Como a Apple, o Google e o Facebook v\u00e3o acelerar a pr\u00f3xima era da TV | Backchannel"},"content":{"rendered":"
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\u201cThat\u2019s why the entrance of many of the remaining big tech companies really matters. These powerful corporations\u2014the true masters of our current universe\u2014are in the attention business, and they don\u2019t necessarily hew to Hollywood\u2019s often unexamined practices. Just as HBO, born of the cable era, changed programming with the idea of ad-free, movie-quality television, internet-era Netflix has proven that new programming models (like binge watching) can further upend viewing habits. The obsessively iterative internet companies\u2014motivated by a determination to bolster their respective business models\u2014will make an even bigger difference.<\/p>\n

We will see the death of the kind of television programming that\u2019s essentially been around since the 1950s: sitcoms, anthology dramas, general interest newsmagazines, and variety shows (whoops, already dead). Don\u2019t be fooled that right now the numbers for broadcast television still top even the most popular offerings of HBO and Netflix. Their rigid formulas\u2014with plotlines ebbing and flowing to accommodate infuriating commercial interruptions, adhering to standards based on minimizing offensiveness\u2014have made them the walking dead. Already the idea of \u201cwatching television\u201d seems like an antediluvian pursuit.\u201d<\/p>\n

How Apple, Google, and Facebook Will Hasten the Next Era of TV | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
via Instapaper<\/div>\n

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From 2012<\/div>\n
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\n \n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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\"\u00c9 por isso que a entrada de muitas das restantes grandes empresas de tecnologia \u00e9 realmente importante. Estas poderosas corpora\u00e7\u00f5es - os verdadeiros senhores do nosso universo atual - est\u00e3o no neg\u00f3cio da aten\u00e7\u00e3o e n\u00e3o seguem necessariamente as pr\u00e1ticas de Hollywood, muitas vezes n\u00e3o examinadas. Tal como a HBO, nascida da era do cabo, mudou a programa\u00e7\u00e3o com a ideia de uma televis\u00e3o sem an\u00fancios e com qualidade de cinema, a Netflix da era da Internet provou que os novos modelos de programa\u00e7\u00e3o (como o binge watching) podem alterar ainda mais os h\u00e1bitos de visualiza\u00e7\u00e3o. As empresas de Internet obsessivamente iterativas - motivadas por uma determina\u00e7\u00e3o em refor\u00e7ar os seus respectivos modelos de neg\u00f3cio - far\u00e3o uma diferen\u00e7a ainda maior.<\/p>\n

Assistiremos \u00e0 morte do tipo de programa\u00e7\u00e3o televisiva que existe essencialmente desde a d\u00e9cada de 1950: sitcoms, dramas de antologia, newsmagazines de interesse geral e programas de variedades (whoops, j\u00e1 mortos). N\u00e3o se deixem enganar pelo facto de, neste momento, os n\u00fameros da televis\u00e3o aberta ainda serem superiores at\u00e9 \u00e0s ofertas mais populares da HBO e da Netflix. As suas f\u00f3rmulas r\u00edgidas - com enredos que v\u00e3o e v\u00eam para acomodar as irritantes interrup\u00e7\u00f5es comerciais, aderindo a padr\u00f5es baseados na minimiza\u00e7\u00e3o da ofensividade - tornaram-nos mortos-vivos. J\u00e1 a ideia de \"ver televis\u00e3o\" parece uma persegui\u00e7\u00e3o antediluviana.\"<\/p>\n

Como a Apple, o Google e o Facebook v\u00e3o acelerar a pr\u00f3xima era da TV | Backchannel
https:\/\/www.wired.com\/story\/facebook-apple-and-google-will-hasten-the-next-era-of-tv\/<\/a>
via Instapaper<\/div>\n

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A partir de 2012<\/div>\n
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\n <\/p>\n<\/p><\/div>\n<\/div>\n<\/div>","protected":false},"author":38,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1116],"tags":[],"class_list":["post-105053","post","type-post","status-publish","format-standard","hentry","category-digital-ethics","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/105053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=105053"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/105053\/revisions"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=105053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=105053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=105053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}