{"id":105055,"date":"2017-09-01T20:49:10","date_gmt":"2017-09-01T20:49:10","guid":{"rendered":"https:\/\/gerdtestpress.online\/?guid=a855e40e278a3dd5388986188b2bf891"},"modified":"2017-09-01T20:49:10","modified_gmt":"2017-09-01T20:49:10","slug":"i-invested-early-in-google-and-facebook-now-they-terrify-me-roger-mcnamee","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2017\/09\/i-invested-early-in-google-and-facebook-now-they-terrify-me-roger-mcnamee\/","title":{"rendered":"Investi cedo no Google e no Facebook. Agora, eles aterrorizam-me (excelente artigo de Roger McNamee)"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div class=\"posthaven-post-body\">\n<div>\n<p>&#8220;The people at Facebook and Google believe that giving consumers more of what they want and like is worthy of praise, not criticism. What they fail to recognize is that their products are not making consumers happier or more successful. Like gambling, nicotine, alcohol or heroin, Facebook and Google \u2014\u00a0most importantly through its YouTube subsidiary \u2014\u00a0produce short-term happiness with serious negative consequences in the long term. Users fail to recognize the warning signs of addiction until it is too late. There are only 24 hours in a day, and technology companies are making a play for all them. The CEO of Netflix recently noted that his company\u2019s primary competitor is sleep.How does this work? A 2013 study found that\u00a0average consumers\u00a0check their\u00a0smartphones 150 times a\u00a0day. And that number has probably grown. People\u00a0spend 50\u00a0minutes a\u00a0day on Facebook. Other social apps such as\u00a0Snapchat, Instagram and Twitter combine to take up still more time.\u00a0Those companies maintain a profile on every user, which grows every time you like, share, search, shop or post a photo. Google also is analyzing credit card records\u00a0of\u00a0millions of people.<\/p>\n<p>As a result, the big Internet companies know more about you than you know about yourself, which gives them huge power to influence you, to persuade you to do things that serve their economic interests. Facebook, Google and others compete for each consumer\u2019s attention, reinforcing biases and reducing the diversity of ideas to which each is exposed. The degree of harm grows over time.&#8221;<\/p>\n<p><a href=\"https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/\">https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/<\/a><\/p>\n<\/div>\n<div><\/div>\n<div>\n<div id=\"posthaven_gallery[1196850]\" class=\"posthaven-gallery\">\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930579\/gmSm86cQ5gnXfh6_L9NJcmm8Czo\/medium_image2.jpeg\" \/><\/p>\n<p class=\"posthaven-file posthaven-file-image posthaven-file-state-processed\"><img decoding=\"async\" class=\"posthaven-gallery-image\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930578\/xtUmqt8gHYd-2gtaRkqrZEmjE-s\/medium_image1.jpeg\" \/><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<\/div>\n<p><span>Save<\/span><span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div>\n<div>\n<p>\"As pessoas do Facebook e do Google acreditam que dar aos consumidores mais do que eles querem e gostam \u00e9 digno de elogios, n\u00e3o de cr\u00edticas. O que n\u00e3o reconhecem \u00e9 que os seus produtos n\u00e3o est\u00e3o a tornar os consumidores mais felizes ou mais bem sucedidos. Tal como o jogo, a nicotina, o \u00e1lcool ou a hero\u00edna, o Facebook e a Google - sobretudo atrav\u00e9s da sua filial YouTube - produzem felicidade a curto prazo com graves consequ\u00eancias negativas a longo prazo. Os utilizadores n\u00e3o reconhecem os sinais de alerta da depend\u00eancia at\u00e9 ser demasiado tarde. S\u00f3 h\u00e1 24 horas num dia e as empresas tecnol\u00f3gicas est\u00e3o a tentar aproveit\u00e1-las todas. O diretor executivo da Netflix referiu recentemente que o principal concorrente da sua empresa \u00e9 o sono.&nbsp;<\/p>\n<p>Como \u00e9 que isto funciona? Um estudo de 2013 concluiu que, em m\u00e9dia, os consumidores consultam os seus smartphones 150 vezes por dia. E esse n\u00famero provavelmente aumentou. As pessoas passam 50 minutos por dia no Facebook. Outras aplica\u00e7\u00f5es sociais, como o Snapchat, o Instagram e o Twitter, ocupam ainda mais tempo. Estas empresas mant\u00eam um perfil de cada utilizador, que aumenta sempre que se gosta, partilha, pesquisa, faz compras ou publica uma fotografia. A Google tamb\u00e9m est\u00e1 a analisar os registos de cart\u00f5es de cr\u00e9dito de milh\u00f5es de pessoas.<\/p>\n<p>Como resultado, as grandes empresas da Internet sabem mais sobre n\u00f3s do que n\u00f3s pr\u00f3prios, o que lhes d\u00e1 um enorme poder para nos influenciar, para nos persuadir a fazer coisas que sirvam os seus interesses econ\u00f3micos. O Facebook, o Google e outros competem pela aten\u00e7\u00e3o de cada consumidor, refor\u00e7ando preconceitos e reduzindo a diversidade de ideias a que cada um est\u00e1 exposto. O grau de dano aumenta com o tempo\".<\/p>\n<p><a href=\"https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/\">https:\/\/www.usatoday.com\/story\/opinion\/2017\/08\/08\/my-google-and-facebook-investments-made-fortune-but-now-they-menace\/543755001\/<\/a><\/p>\n<p>Enviado do Pocket&nbsp;<\/p><\/div>\n<div><\/div>\n<div>\n<div>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930579\/gmSm86cQ5gnXfh6_L9NJcmm8Czo\/medium_image2.jpeg\"><\/p>\n<p>\n          <img decoding=\"async\" src=\"https:\/\/phaven-prod.s3.amazonaws.com\/files\/image_part\/asset\/1930578\/xtUmqt8gHYd-2gtaRkqrZEmjE-s\/medium_image1.jpeg\"><\/p>\n<\/p><\/div>\n<p><\/div>\n<div><\/div>\n<div><\/div>\n<\/div>","protected":false},"author":38,"featured_media":104023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1116,1104,1092,92,756],"tags":[1289],"class_list":["post-105055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-ethics","category-facebook","category-gerdleonhard-de","category-google","category-technology-versus-humanity","tag-roger-mc-namee","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/105055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=105055"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/105055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/104023"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=105055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=105055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=105055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}