{"id":107528,"date":"2018-01-17T12:12:49","date_gmt":"2018-01-17T12:12:49","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=107528"},"modified":"2019-02-12T10:42:12","modified_gmt":"2019-02-12T10:42:12","slug":"my-presentation-at-marca2018-in-bologna-exponential-change-the-megashifts-and-what-it-means-for-brands","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2018\/01\/my-presentation-at-marca2018-in-bologna-exponential-change-the-megashifts-and-what-it-means-for-brands\/","title":{"rendered":"A minha apresenta\u00e7\u00e3o no MARCA2018 em Bolonha: mudan\u00e7a exponencial, as megatransforma\u00e7\u00f5es e o que isso significa para as marcas"},"content":{"rendered":"<p>Como prometido, aqui est\u00e1 o meu deck da minha palestra no <a href=\"https:\/\/twitter.com\/search?q=%23Marca2018%20%40gleonhard&src=typd\" target=\"_blank\" rel=\"noopener\">#marca2018<\/a> hoje em Bolonha. Um \"obrigado\" especial a Valerio, da <a href=\"https:\/\/www.ambrosetti.eu\" target=\"_blank\" rel=\"noopener\">Ambrosetti<\/a> por me ter convidado.<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC-low-res.pdf\">Discurso de abertura da ADM Bolonha Gerd Leonhard Futurista Megashifts PUBLIC 20MB PDF<\/a><\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/gerd-leonhard-summary-marca-7291d9dc-9ed6-4817-a266-056d2c617c1c-original.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107559\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/gerd-leonhard-summary-marca-7291d9dc-9ed6-4817-a266-056d2c617c1c-original-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><\/a><\/p>\n<p>Alguns slides importantes<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.006.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107530\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.006-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.014.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107531\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.014.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.015.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107532\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.015.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.021.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107533\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.021.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.023.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107534\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.023.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.026.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107535\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.026.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.031.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107536\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.031.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.034.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107537\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.034.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.039.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107538\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.039.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.042.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107539\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.042.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.045.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107540\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.045.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como prometido, aqui est\u00e1 o meu deck da minha palestra no <a href=\"https:\/\/twitter.com\/search?q=%23Marca2018%20%40gleonhard&#038;src=typd\" target=\"_blank\" rel=\"noopener\">#marca2018<\/a> hoje em Bolonha. Um \"obrigado\" especial a Valerio, da <a href=\"https:\/\/www.ambrosetti.eu\" target=\"_blank\" rel=\"noopener\">Ambrosetti<\/a> por me ter convidado.<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC-low-res.pdf\">Discurso de abertura da ADM Bolonha Gerd Leonhard Futurista Megashifts PUBLIC 20MB PDF<\/a><\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/gerd-leonhard-summary-marca-7291d9dc-9ed6-4817-a266-056d2c617c1c-original.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107559\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/gerd-leonhard-summary-marca-7291d9dc-9ed6-4817-a266-056d2c617c1c-original-1024x724.jpg\" alt=\"\" width=\"1024\" height=\"724\" \/><\/a><\/p>\n<p>Alguns slides importantes<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.006.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-107530\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.006-1024x576.jpeg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.014.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107531\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.014.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.015.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107532\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.015.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.021.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107533\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.021.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.023.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107534\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.023.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.026.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107535\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.026.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.031.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107536\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.031.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.034.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107537\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.034.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.039.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107538\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.039.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.042.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107539\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.042.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.045.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-107540\" src=\"https:\/\/futuristgerd.com\/old_lib\/2018\/01\/ADM-Bologna-Keynote-Deck-Gerd-Leonhard-Futurist-Megashifts-PUBLIC.045.jpeg\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p> ... <a title=\"A minha apresenta\u00e7\u00e3o no MARCA2018 em Bolonha: mudan\u00e7a exponencial, as megatransforma\u00e7\u00f5es e o que isso significa para as marcas\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2018\/01\/my-presentation-at-marca2018-in-bologna-exponential-change-the-megashifts-and-what-it-means-for-brands\/\" aria-label=\"Ler mais sobre A minha apresenta\u00e7\u00e3o no MARCA2018 em Bolonha: mudan\u00e7a exponencial, as megatransforma\u00e7\u00f5es e o que isso significa para as marcas\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":107541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1091,21,1092,115,735,721],"tags":[1334,1335],"class_list":["post-107528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futuresagency","category-gerds-presentations","category-gerdleonhard-de","category-innovation","category-maketechhuman","category-megashifts","tag-ambrosetti","tag-marca2018","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/107528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=107528"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/107528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/107541"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=107528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=107528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=107528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}