{"id":112584,"date":"2019-04-12T08:09:15","date_gmt":"2019-04-12T06:09:15","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=112584"},"modified":"2019-04-15T04:28:33","modified_gmt":"2019-04-15T02:28:33","slug":"amazon-alexa-and-healthcare-what-does-this-mean-for-privacy","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2019\/04\/amazon-alexa-and-healthcare-what-does-this-mean-for-privacy\/","title":{"rendered":"Amazon Alexa e os cuidados de sa\u00fade: o que significa isto para a privacidade?"},"content":{"rendered":"<p><a href=\"https:\/\/twitter.com\/chengela\" target=\"_blank\" rel=\"noopener\">Angela Chen<\/a> de <a href=\"https:\/\/www.theverge.com\/2019\/4\/8\/18300968\/amazon-alexa-hipaa-privacy-healthcare-law\" target=\"_blank\" rel=\"noopener\">O Verge<\/a> apresentam uma boa an\u00e1lise do an\u00fancio da Amazon de que\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/4\/4\/18295260\/amazon-hipaa-alexa-echo-patient-health-information-privacy-voice-assistant\">Os dispositivos com Alexa podem agora tratar informa\u00e7\u00f5es sobre os doentes<\/a>.<\/p>\n<blockquote><p>\"Esta mudan\u00e7a pode trazer muitos benef\u00edcios. Poder\u00e1 ser muito, muito ben\u00e9fica para os consumidores. Historicamente, quanto mais dif\u00edcil \u00e9 consultar um m\u00e9dico, menor \u00e9 a probabilidade de algu\u00e9m receber cuidados. Quanto menos acesso algu\u00e9m tiver a coisas que possam melhorar a sua sa\u00fade, menos prov\u00e1vel ser\u00e1 que a melhore.\"<\/p><\/blockquote>\n<p>\u00c9 uma \u00f3ptima not\u00edcia, mas o que \u00e9 que isto significa para a privacidade? Como \u00e9 que a Amazon vai utilizar os dados a que agora tem acesso?<\/p>\n<blockquote><p>\"Agora que a Alexa est\u00e1 autorizada a tratar estes dados, o que \u00e9 que pode fazer com eles? A resposta depende dos acordos espec\u00edficos entre a Amazon e um determinado parceiro - o que significa que h\u00e1 muita coisa que ainda n\u00e3o sabemos.<\/p>\n<p>\u00c9 poss\u00edvel que as informa\u00e7\u00f5es dos doentes sejam partilhadas e utilizadas para treinar um dos algoritmos de intelig\u00eancia artificial da Amazon. A regra de privacidade da HIPAA exige\u00a0<a href=\"https:\/\/www.hhs.gov\/hipaa\/for-professionals\/privacy\/guidance\/marketing\/index.html\">autoriza\u00e7\u00e3o escrita para que as informa\u00e7\u00f5es de sa\u00fade de uma pessoa possam ser utilizadas para fins de marketing<\/a>Mas o que constitui \"marketing\" n\u00e3o \u00e9 t\u00e3o simples como se poderia pensar.<\/p>\n<p>Muito se resume aos acordos de utiliza\u00e7\u00e3o de dados entre a Alexa e os seus parceiros\".<\/p><\/blockquote>\n<p>O utilizador m\u00e9dio raramente - ou nunca - l\u00ea os acordos de utilizador final que acompanham as aplica\u00e7\u00f5es e os sistemas baseados na nuvem, quanto mais estar interessado em explorar e ler os acordos B2B entre a Amazon e os seus parceiros comerciais. Trata-se de uma quest\u00e3o de transpar\u00eancia de dados.<\/p>\n<p>O risco \u00e9 que o utilizador final nunca saiba se e como uma grande organiza\u00e7\u00e3o como a Amazon ir\u00e1 vender e utilizar as suas informa\u00e7\u00f5es de sa\u00fade. Para compreender os pormenores e a sensibilidade dos dados partilhados em tais acordos, veja o v\u00eddeo abaixo para ter uma ideia dos segredos escondidos na sua voz - e como podem ser utilizados\/mal utilizados num contexto de vigil\u00e2ncia m\u00e9dica ou empresarial\/governamental.<\/p>\n<p><iframe loading=\"lazy\" title=\"Desvendar os segredos escondidos na sua voz\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/aqxlfpPEmhw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Os cuidados de sa\u00fade est\u00e3o agora no mapa da disrup\u00e7\u00e3o da Amazon. A voz faz parte do armamento. A seguir ser\u00e1 a realidade virtual. J\u00e1 nenhum sector est\u00e1 seguro.<\/p>\n<p><em>Publica\u00e7\u00e3o convidada do curador de conte\u00fados da The Futures Agency <a href=\"https:\/\/twitter.com\/petervan\" target=\"_blank\" rel=\"noopener\">Petervan<\/a><\/em><!--more--><\/p>\n<p>Outros recursos<\/p>\n<p><iframe loading=\"lazy\" title=\"Gerd Leonhard, orador futurista, na Cimeira Executiva da SAP de 2017: (R)evolu\u00e7\u00f5es tecnol\u00f3gicas exponenciais\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/EyBkF9jXmOE?start=546&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<div id='gallery-1' class='gallery galleryid-112584 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-e1696857425379.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-1680x945.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-1680x945.jpeg 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-450x253.jpeg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-768x432.jpeg 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-745x420.jpeg 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.004-e1696857425379.jpeg 1000w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005-1680x945.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005-1680x945.jpeg 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005-450x253.jpeg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005-768x432.jpeg 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005-745x420.jpeg 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.005.jpeg 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028.jpeg'><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028-1680x945.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028-1680x945.jpeg 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028-450x253.jpeg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028-768x432.jpeg 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028-745x420.jpeg 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/04\/Exponential-future-healthcare-overview-gerd-leonhard-futurist-public-disruption-pharma.028.jpeg 1920w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/twitter.com\/chengela\" target=\"_blank\" rel=\"noopener\">Angela Chen<\/a> de <a href=\"https:\/\/www.theverge.com\/2019\/4\/8\/18300968\/amazon-alexa-hipaa-privacy-healthcare-law\" target=\"_blank\" rel=\"noopener\">O Verge<\/a> apresentam uma boa an\u00e1lise do an\u00fancio da Amazon de que\u00a0<a href=\"https:\/\/www.theverge.com\/2019\/4\/4\/18295260\/amazon-hipaa-alexa-echo-patient-health-information-privacy-voice-assistant\">Os dispositivos com Alexa podem agora tratar informa\u00e7\u00f5es sobre os doentes<\/a>.<\/p>\n<p>\"Esta mudan\u00e7a pode trazer muitos benef\u00edcios. Poder\u00e1 ser muito, muito ben\u00e9fica para os consumidores. Historicamente, quanto mais dif\u00edcil \u00e9 consultar um m\u00e9dico,<\/p>\n<p> ... <a title=\"Amazon Alexa e os cuidados de sa\u00fade: o que significa isto para a privacidade?\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2019\/04\/amazon-alexa-and-healthcare-what-does-this-mean-for-privacy\/\" aria-label=\"Ler mais sobre a Amazon Alexa e os cuidados de sa\u00fade: o que significa isto para a privacidade?\">Ler mais<\/a><\/p>","protected":false},"author":11,"featured_media":110890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[174,43,1116,1091,1095,1092,148,1018,721,1402,10,756,47],"tags":[445],"class_list":["post-112584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-2","category-business-models","category-digital-ethics","category-futuresagency","category-futuristgerd","category-gerdleonhard-de","category-health-and-medical","category-intelligent-digital-assistants","category-megashifts","category-peter-van","category-privacy-2","category-technology-versus-humanity","category-the-futures-agency","tag-amazon","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/112584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=112584"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/112584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/110890"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=112584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=112584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=112584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}