{"id":124561,"date":"2021-02-06T16:18:53","date_gmt":"2021-02-06T15:18:53","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=124561"},"modified":"2021-02-06T16:24:38","modified_gmt":"2021-02-06T15:24:38","slug":"short-video-on-my-brand-new-2021-speaking-topic-sustainable-is-the-new-profitable-green-is-the-new-digital","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2021\/02\/short-video-on-my-brand-new-2021-speaking-topic-sustainable-is-the-new-profitable-green-is-the-new-digital\/","title":{"rendered":"Novo t\u00f3pico de discurso para 2021: Sustent\u00e1vel \u00e9 o novo Rent\u00e1vel. Verde \u00e9 o novo Digital."},"content":{"rendered":"<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sustent\u00e1vel \u00e9 o novo rent\u00e1vel. Verde \u00e9 o novo Digital. Covid-19 \u00e9 um teste 4 #ClimateChange\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/0sFhj31BgTw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">SUSTENT\u00c1VEL \u00c9 O NOVO RENT\u00c1VEL. GREEN \u00c9 O NOVO DIGITAL.<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\">Porqu\u00ea e como a descarboniza\u00e7\u00e3o da nossa economia \u00e9 a maior oportunidade da pr\u00f3xima d\u00e9cada<\/h6>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2020\/03\/gerds-film-exponential-change-tops-1-2-million-views\/\" target=\"_blank\">\"Transforma\u00e7\u00e3o digital<\/a>&nbsp;\u00e9 apenas uma quest\u00e3o de neg\u00f3cios, como de costume, at\u00e9 agora.  O pr\u00f3ximo&nbsp;<em>realmente grande<\/em>&nbsp;O tema est\u00e1 na ordem do dia h\u00e1 d\u00e9cadas, mas, aparentemente, teve de ser iniciado pela&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2020\/09\/heres-my-entire-pre-recorded-virtual-keynote-at-hacking-rio-our-future-with-post-corona\/\" target=\"_blank\">Crise do Corona<\/a>: A descarboniza\u00e7\u00e3o das nossas economias e a '<a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/x26HlJizHjM\" target=\"_blank\">gradualmente, depois subitamente<\/a>' da era dos combust\u00edveis f\u00f3sseis.<\/p>\n\n\n\n<p>Preparem-se: s\u00e3o inevit\u00e1veis novos e abrangentes impostos sobre o carbono (companhias a\u00e9reas, carne, etc.) e os subs\u00eddios aos combust\u00edveis f\u00f3sseis ser\u00e3o transformados em investimentos \"positivos para a natureza\". Durante a crise da Covid-19, aprendemos que estar preparado para emerg\u00eancias \u00e9 absolutamente essencial - e que&nbsp;<em>sim, podemos<\/em>&nbsp;De facto, \u00e9 preciso fazer ced\u00eancias e colaborar, se necess\u00e1rio.&nbsp;&nbsp;<strong>Covid19 \u00e9 um&nbsp;<a href=\"https:\/\/youtu.be\/XYQqlQEf1qk\" target=\"_blank\" rel=\"noreferrer noopener\">teste para as altera\u00e7\u00f5es clim\u00e1ticas.<\/a>&nbsp;<\/strong><\/p>\n\n\n\n<p>Afirmei que o\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2019\/04\/6-keywords-that-best-describe-the-future-exponential-convergent-combinatorial-holistic-circular-human-centric\/\" target=\"_blank\">economia circular<\/a>\u00a0\u00e9 a \u00fanica economia que teremos em 2030, e que \"sustent\u00e1vel\" est\u00e1 a tornar-se o novo \"rent\u00e1vel\" nos pr\u00f3ximos 5 anos (sim... veja o\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.gerdfeed.com\/search\/stakeholder\" target=\"_blank\">debates sobre a economia das partes interessadas<\/a>). <\/p>\n\n\n\n<p>Qualquer empresa que n\u00e3o compreenda de que forma esta mudan\u00e7a global no sentido de uma r\u00e1pida descarboniza\u00e7\u00e3o ter\u00e1 impacto em todos os segmentos da sua atividade - desde a I&amp;D \u00e0s cadeias de abastecimento, \u00e0 produ\u00e7\u00e3o, \u00e0 distribui\u00e7\u00e3o, ao marketing e \u00e0 marca - ir\u00e1 definhar e encolher ou simplesmente desaparecer, e qualquer indiv\u00edduo que n\u00e3o compreenda o que isso significa em termos de conhecimentos, compet\u00eancias e mentalidade tornar-se-\u00e1 rapidamente dispens\u00e1vel.<\/p>\n\n\n\n<p>Nesta palestra, explico porque \u00e9 que este&nbsp;<a href=\"https:\/\/www.blackrock.com\/corporate\/investor-relations\/larry-fink-ceo-letter\" target=\"_blank\" rel=\"noreferrer noopener\">mudan\u00e7a tect\u00f3nica<\/a>&nbsp;est\u00e1 a acontecer agora, o que realmente significa, e como se pode apoi\u00e1-lo e prosperar neste&nbsp;<a href=\"https:\/\/futuristgerd.com\/2020\/10\/here-is-my-recent-tedx-modena-talk-heaven-or-hell-the-future-is-our-choice\/\" target=\"_blank\" rel=\"noreferrer noopener\">bifurca\u00e7\u00e3o da estrada<\/a>&nbsp;d\u00e9cada que est\u00e1 a chegar.&nbsp;<a href=\"https:\/\/youtu.be\/0sFhj31BgTw\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;**Veja esta curta-metragem.<\/a><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/topics\/core-topics\/#greennewdigital\" target=\"_blank\">Leia mais sobre este tema ou envie um pedido de informa\u00e7\u00e3o.<\/a><\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-background-dim\" style=\"background-image:url(https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/02\/Sustainable-is-the-new-Profitable.-Green-is-the-new-Digital-Covid-19-i2.-low.gif)\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\">Para saber mais, envie-me um ping<\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sustent\u00e1vel \u00e9 o novo rent\u00e1vel. Verde \u00e9 o novo Digital A Covid-19 est\u00e1 a ser testada para as altera\u00e7\u00f5es clim\u00e1ticas.\" src=\"https:\/\/player.vimeo.com\/video\/509193470?dnt=1&app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>SUSTENT\u00c1VEL \u00c9 O NOVO RENT\u00c1VEL. GREEN \u00c9 O NOVO DIGITAL.<\/p>\n<p>Porqu\u00ea e como a descarboniza\u00e7\u00e3o da nossa economia \u00e9 a maior oportunidade da pr\u00f3xima d\u00e9cada<\/p>\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2020\/03\/gerds-film-exponential-change-tops-1-2-million-views\/\" target=\"_blank\">\"Transforma\u00e7\u00e3o digital<\/a>&nbsp;\u00e9 apenas uma quest\u00e3o de neg\u00f3cios, como de costume, at\u00e9 agora.  O pr\u00f3ximo&nbsp;<em>realmente grande<\/em>&nbsp;O tema est\u00e1 na ordem do dia h\u00e1 d\u00e9cadas, mas, aparentemente, teve de ser iniciado pela&nbsp;<\/p>\n<p> ... <a title=\"Novo t\u00f3pico de discurso para 2021: Sustent\u00e1vel \u00e9 o novo Rent\u00e1vel. Verde \u00e9 o novo Digital.\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2021\/02\/short-video-on-my-brand-new-2021-speaking-topic-sustainable-is-the-new-profitable-green-is-the-new-digital\/\" aria-label=\"Ler mais sobre Novo t\u00f3pico de discurso para 2021: Sustent\u00e1vel \u00e9 o novo Rent\u00e1vel. Verde \u00e9 o novo Digital.\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":123826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1635,1760,102,1091,1092,139,1584,1479,236,8,1671,134,103,756],"tags":[],"class_list":["post-124561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2020-speaking-topics","category-2021-topics","category-environment-and-green-futures","category-futuresagency","category-gerdleonhard-de","category-globalization","category-green-futures","category-humanity-futures","category-inequality-economics-industry-and-business","category-politics-public-policy-government","category-postcorona","category-speaking-topics","category-sustainability","category-technology-versus-humanity","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/124561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=124561"}],"version-history":[{"count":2,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/124561\/revisions"}],"predecessor-version":[{"id":124571,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/124561\/revisions\/124571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/123826"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=124561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=124561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=124561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}