{"id":129934,"date":"2022-03-03T08:47:22","date_gmt":"2022-03-03T07:47:22","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=129934"},"modified":"2024-09-02T22:20:58","modified_gmt":"2024-09-02T20:20:58","slug":"the-future-of-social-media-gerd-leonhards-recent-live-streaming-show-gerdtalks3","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2022\/03\/the-future-of-social-media-gerd-leonhards-recent-live-streaming-show-gerdtalks3\/","title":{"rendered":"O futuro das redes sociais: O recente espet\u00e1culo em direto de Gerd Leonhard GerdTalks#3"},"content":{"rendered":"<p>\"A tecnologia \u00e9 moralmente neutra at\u00e9 a utilizarmos\", provavelmente j\u00e1 me ouviram dizer isto in\u00fameras vezes (citando William Gibson). Neste evento, abaixo, que foi transmitido em direto no Youtube, LinkedIn, Twitch e muitas outras plataformas em 21 de fevereiro de 2022, discuti o futuro da <a href=\"https:\/\/futuristgerd.com\/2021\/11\/the-metaverse-worse-than-social-media-gerds-comments-on-a-great-big-think-piece-by-louis-rosenberg\/\" data-type=\"post\" data-id=\"128940\" target=\"_blank\" rel=\"noreferrer noopener\">Redes sociais<\/a> - mais especificamente Facebook \/ Meta.<\/p>\n\n\n\n<p>Pode ver isto <a href=\"http:\/\/www.gerdtalks.com\" target=\"_blank\" rel=\"noreferrer noopener\">GerdTalks<\/a> Epis\u00f3dio abaixo. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#GerdTalks 3: O futuro do Facebook\/Meta e #socialmedia Futurista Gerd Leonhard Transmiss\u00e3o em direto EDIT\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/HNUUNKMQzTc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Tamb\u00e9m pode ouvi-lo em <a href=\"https:\/\/soundcloud.com\/gleonhard\/gerdtalks-episode-3-by-futurist-gerd-leonhard-the-future-of-social-media-audio-version-only?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing\" data-type=\"URL\" data-id=\"https:\/\/soundcloud.com\/gleonhard\/gerdtalks-episode-3-by-futurist-gerd-leonhard-the-future-of-social-media-audio-version-only?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Soundcloud.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-soundcloud wp-block-embed-soundcloud\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"GerdTalks Epis\u00f3dio 3 O Futurista Gerd Leonhard: O futuro dos media sociais Meta\/Facebook KEYNOTE (\u00c1udio) by FuturistGerd\" width=\"1200\" height=\"400\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?visual=true&#038;url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F1220741419&#038;show_artwork=true&#038;maxheight=1000&#038;maxwidth=1200\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><meta charset=\"utf-8\">Em 2018, eu <a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2018\/01\/facebook-is-no-longer-social-anything-its-an-ai-platform-that-needs-to-be-regulated\/\" data-type=\"URL\" data-id=\"https:\/\/futuristgerd.com\/2018\/01\/facebook-is-no-longer-social-anything-its-an-ai-platform-that-needs-to-be-regulated\/\" target=\"_blank\">escreveu isto<\/a> sobre como o Facebook j\u00e1 n\u00e3o era nada \"social\" - argumentei que \"o Facebook se tinha tornado exatamente o oposto de social, uma vez que n\u00e3o h\u00e1 absolutamente nada de social num metac\u00e9rebro algor\u00edtmico cuja \u00fanica preocupa\u00e7\u00e3o \u00e9 entrar nas nossas cabe\u00e7as e manipular o nosso pensamento para que ele e os seus anunciantes nos possam vender mais coisas\". E, olhando para os dias de hoje, esta quest\u00e3o tornou-se muito maior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"946\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-1680x946.png\" alt=\"\" class=\"wp-image-129899\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-1680x946.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-1536x865.png 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2022\/02\/Digital-Dividend-v2-Social-Media-Gerd-Leonhard-Futurist_Blue.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p>Como \u00e9 que as redes sociais podem voltar a ser \"humanas\"? Como podemos parar a desinforma\u00e7\u00e3o, <a href=\"https:\/\/futuristgerd.com\/2020\/01\/we-should-never-put-efficiency-over-humanity-its-the-path-to-dehumanisation\/\" data-type=\"post\" data-id=\"116184\" target=\"_blank\" rel=\"noreferrer noopener\">desumaniza\u00e7\u00e3o<\/a> e o data\u00edsmo que resultaram das obsess\u00f5es algor\u00edtmicas das redes sociais?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"947\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2018\/06\/dataism-reductionism-gerd--1680x947.png\" alt=\"\" class=\"wp-image-110455\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2018\/06\/dataism-reductionism-gerd--1680x947.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2018\/06\/dataism-reductionism-gerd--450x254.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2018\/06\/dataism-reductionism-gerd--768x433.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2018\/06\/dataism-reductionism-gerd--745x420.png 745w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p><strong>Prevejo que as EXTERNALIDADES, ou seja, as consequ\u00eancias do crescimento sem limites das tecnologias digitais exponenciais, se tornar\u00e3o t\u00e3o grandes como as consequ\u00eancias das altera\u00e7\u00f5es clim\u00e1ticas<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue-1680x945.png\" alt=\"\" class=\"wp-image-116205\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue-1680x945.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue-450x253.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue-768x432.png 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue-745x420.png 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2020\/01\/EXTERNALITIES-Gerd-Leonhard-Futurist-Externalities-New-Icon-Blue.png 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p>De facto, hoje em dia, a ind\u00fastria dos meios de comunica\u00e7\u00e3o social j\u00e1 tem alguns paralelos com o neg\u00f3cio do petr\u00f3leo, do g\u00e1s e do carv\u00e3o: enquanto os privados obt\u00eam enormes lucros com a extra\u00e7\u00e3o do \"petr\u00f3leo\" (ou seja, os dados dos utilizadores), os danos externos s\u00e3o deixados para a sociedade e os governos resolverem. Esta situa\u00e7\u00e3o tem de mudar! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"940\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/07\/datamyning-vs-datamining-gerd-leonhard-1680x940.png\" alt=\"\" class=\"wp-image-106150\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/07\/datamyning-vs-datamining-gerd-leonhard-1680x940.png 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/07\/datamyning-vs-datamining-gerd-leonhard-450x252.png 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/07\/datamyning-vs-datamining-gerd-leonhard-768x430.png 768w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p>Neste <a href=\"https:\/\/www.youtube.com\/watch?v=AHgTrcOeyQA\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/watch?v=AHgTrcOeyQA\" target=\"_blank\" rel=\"noreferrer noopener\">palestra<\/a> Fa\u00e7o algumas sugest\u00f5es precisas sobre a forma como isso pode acontecer. <\/p>\n\n\n\n<p>Alguns dos principais memes que pode encontrar s\u00e3o:<\/p>\n\n\n\n<p>- <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=97ZhXNYEE68\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/watch?v=97ZhXNYEE68\" target=\"_blank\">Quanto mais nos ligamos, mais temos de proteger o que nos torna humanos<\/a>. <\/p>\n\n\n\n<p>- Os algoritmos sabem o valor de tudo, exceto o <a href=\"https:\/\/www.youtube.com\/watch?v=Wxb2d0Rgy4A\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/watch?v=Wxb2d0Rgy4A\" target=\"_blank\" rel=\"noreferrer noopener\">sensa\u00e7\u00e3o de nada.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-1680x945.jpeg\" alt=\"\" class=\"wp-image-127027\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-1680x945.jpeg 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-450x253.jpeg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-768x432.jpeg 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-1536x864.jpeg 1536w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016-745x420.jpeg 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2021\/06\/Gerd-Leonhard-Keynote-Power-of-Being-Human-Shared-deck-.016.jpeg 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p>- <meta charset=\"utf-8\"><a href=\"https:\/\/www.youtube.com\/watch?v=4cQWVwSEftE\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/watch?v=4cQWVwSEftE\" target=\"_blank\" rel=\"noreferrer noopener\">A tecnologia n\u00e3o \u00e9 o que procuramos, mas como procuramos<\/a>.<\/p>\n\n\n\n<p>- <a rel=\"noreferrer noopener\" href=\"https:\/\/futuristgerd.com\/2021\/05\/too-much-of-a-good-thing-can-be-a-very-bad-thing-technologys-future\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/futuristgerd.com\/2021\/05\/too-much-of-a-good-thing-can-be-a-very-bad-thing-technologys-future\/\">Demasiado de uma coisa boa pode ser uma coisa muito m\u00e1<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1680\" height=\"945\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002-1680x945.jpeg\" alt=\"\" class=\"wp-image-113312\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002-1680x945.jpeg 1680w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002-450x253.jpeg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002-768x432.jpeg 768w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002-745x420.jpeg 745w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2019\/05\/toomuchofagoodthingseries.002.jpeg 1920w\" sizes=\"auto, (max-width: 1680px) 100vw, 1680px\" \/><\/figure>\n\n\n\n<p><meta charset=\"utf-8\">Explico-o com mais pormenor nesta palestra sobre \"<a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/AHgTrcOeyQA\" data-type=\"URL\" data-id=\"https:\/\/youtu.be\/AHgTrcOeyQA\" target=\"_blank\">O futuro das redes sociais<\/a>\u201c.<\/p>\n\n\n\n<p>Encontre mais v\u00eddeos, imagens, gifs e blogues nas redes sociais atrav\u00e9s de <a href=\"https:\/\/padlet.com\/futuristgerd\/social_media\" data-type=\"URL\" data-id=\"https:\/\/padlet.com\/futuristgerd\/social_media\" target=\"_blank\" rel=\"noreferrer noopener\">o meu novo Padlet<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>\"A tecnologia \u00e9 moralmente neutra at\u00e9 a utilizarmos\", provavelmente j\u00e1 me ouviram dizer isto in\u00fameras vezes (citando William Gibson). Neste evento, abaixo, que foi transmitido em direto no Youtube, LinkedIn, Twitch e muitas outras plataformas em 21 de fevereiro de 2022, discuti o futuro da <a href=\"https:\/\/futuristgerd.com\/2021\/11\/the-metaverse-worse-than-social-media-gerds-comments-on-a-great-big-think-piece-by-louis-rosenberg\/\" data-type=\"post\" data-id=\"128940\" target=\"_blank\" rel=\"noreferrer noopener\">Redes sociais<\/a> - mais especificamente Facebook \/ Meta.<\/p>\n<p>Pode ver isto <a href=\"http:\/\/www.gerdtalks.com\" target=\"_blank\" rel=\"noreferrer noopener\">GerdTalks<\/a> Epis\u00f3dio abaixo.<\/p>\n<p> ... <a title=\"O futuro das redes sociais: O recente espet\u00e1culo em direto de Gerd Leonhard GerdTalks#3\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2022\/03\/the-future-of-social-media-gerd-leonhards-recent-live-streaming-show-gerdtalks3\/\" aria-label=\"Ler mais sobre O futuro dos media sociais: O recente espet\u00e1culo em direto de Gerd Leonhard GerdTalks#3\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":143659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[1879,1663,1116,1104,1091,1092,1894,46,756],"tags":[45],"class_list":["post-129934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2022-speaking-topics","category-dehumanisation","category-digital-ethics","category-facebook","category-futuresagency","category-gerdleonhard-de","category-gerdtalks","category-solomo-aka-social-media","category-technology-versus-humanity","tag-social-media-2","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/129934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=129934"}],"version-history":[{"count":3,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/129934\/revisions"}],"predecessor-version":[{"id":130078,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/129934\/revisions\/130078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/143659"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=129934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=129934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=129934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}