{"id":56398,"date":"2014-09-18T10:28:35","date_gmt":"2014-09-18T08:28:35","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=56398"},"modified":"2014-09-18T10:28:35","modified_gmt":"2014-09-18T08:28:35","slug":"the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/","title":{"rendered":"Atualiza\u00e7\u00e3o: VIDEO e pdf com os meus diapositivos. Simp\u00f3sio de Ag\u00eancias em Hunter Valley (AUS): o futuro da publicidade, do marketing e das ag\u00eancias"},"content":{"rendered":"<p>Mais informa\u00e7\u00f5es sobre este evento <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">aqui<\/a>.  Descarregar o PDF:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">O futuro das empresas Marketing Publicidade Futurista Orador Gerd Leonhard Public-web<\/a>\u00a0 8,5MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Vers\u00e3o do Dropbox <\/a>(mesmo ficheiro). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">vers\u00e3o de alta resolu\u00e7\u00e3o<\/a> (34 MB PDF)<\/p>\n<p>NOVO: o v\u00eddeo j\u00e1 est\u00e1 dispon\u00edvel<\/p>\n<p><iframe loading=\"lazy\" title=\"O futuro dos media, do marketing, da publicidade e das ag\u00eancias: Orador futurista Gerd Leonhard\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GmMAaqe2f0Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"color: #2492d1\">O futuro dos neg\u00f3cios, dos media e da publicidade - Os pr\u00f3ximos 5 anos<\/h3>\n<blockquote>\n<p style=\"color: #434343\">O progresso exponencial da tecnologia j\u00e1 est\u00e1 a ter impacto em quase todos os segmentos da nossa sociedade, cultura e ind\u00fastria e, nos pr\u00f3ximos 5 anos, \u00e9 prov\u00e1vel que vejamos inova\u00e7\u00f5es quase de fic\u00e7\u00e3o cient\u00edfica tornarem-se uma ocorr\u00eancia comum: intelig\u00eancia empresarial alimentada por grandes volumes de dados, intelig\u00eancia artificial em software e m\u00e1quinas, trabalhos humanos repetitivos substitu\u00eddos pela automatiza\u00e7\u00e3o, rastreabilidade total da maioria das actividades de marketing e publicidade, redes sociais como emissoras e a converg\u00eancia da televis\u00e3o e da Internet, a mudan\u00e7a cont\u00ednua para \"marcas com um objetivo\", ecr\u00e3s que substituem quase todos os produtos impressos, tradu\u00e7\u00e3o autom\u00e1tica de l\u00ednguas em tempo real e muito mais. Gerd abordar\u00e1 quest\u00f5es como: que tarefas continuar\u00e3o a ser executadas por seres humanos e n\u00e3o por software ultra-inteligente? Qual \u00e9 o futuro das ag\u00eancias? Como \u00e9 que as hist\u00f3rias v\u00e3o ser contadas no futuro e quem as vai contar? Se os meios de comunica\u00e7\u00e3o se tornarem cada vez mais exagerados e fragmentados, como \u00e9 que as marcas chegar\u00e3o aos consumidores no futuro? Como podem os profissionais de marketing ultrapassar o crescente ru\u00eddo dos meios digitais? Que tend\u00eancias econ\u00f3micas ter\u00e3o impacto no neg\u00f3cio do marketing, e como?<\/p>\n<\/blockquote>\n<p style=\"color: #434343\">E, como \u00e9 habitual, aqui ficam algumas imagens-chave da minha palestra (espero que o v\u00eddeo seja publicado em breve):<\/p>\n<p style=\"color: #434343\"><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56405\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.041.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.041\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56406\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.044.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.044\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56407\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.037.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.037\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56408\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.038.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.038\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56409\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.029.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.029\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56410\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.030.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.030\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56411\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.020.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.020\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56412\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.005.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.005\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56413\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.008.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.008\" width=\"1920\" height=\"1080\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-56414\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public.011.jpg\" alt=\"Future of Business Marketing Advertising Futurist Speaker Gerd Leonhard Public.011\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p style=\"color: #434343\">","protected":false},"excerpt":{"rendered":"<p>Mais informa\u00e7\u00f5es sobre este evento <a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/agency-symposium-2014\/\" target=\"_blank\">aqui<\/a>.  Descarregar o PDF:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/09\/Future-of-Business-Marketing-Advertising-Futurist-Speaker-Gerd-Leonhard-Public-web.pdf\">O futuro das empresas Marketing Publicidade Futurista Orador Gerd Leonhard Public-web<\/a>\u00a0 8,5MB<\/p>\n<p><a href=\"https:\/\/db.tt\/WSqof9BZ\" target=\"_blank\">Vers\u00e3o do Dropbox <\/a>(mesmo ficheiro). Dropbox <a href=\"https:\/\/db.tt\/S3bGgvqC\" target=\"_blank\">vers\u00e3o de alta resolu\u00e7\u00e3o<\/a> (34 MB PDF)<\/p>\n<p>NOVO: o v\u00eddeo j\u00e1 est\u00e1 dispon\u00edvel<\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p> ... <a title=\"Atualiza\u00e7\u00e3o: VIDEO e pdf com os meus diapositivos. Simp\u00f3sio de Ag\u00eancias em Hunter Valley (AUS): o futuro da publicidade, do marketing e das ag\u00eancias\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2014\/09\/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies\/\" aria-label=\"Ler mais sobre Atualiza\u00e7\u00e3o: VIDEO e pdf com os meus diapositivos. Simp\u00f3sio de Ag\u00eancias em Hunter Valley (AUS): o futuro da publicidade, do marketing e das ag\u00eancias\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":56416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[18,174,19,66,473,21,37,10],"tags":[586,383,549,357,31],"class_list":["post-56398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-artificial-intelligence-2","category-big-data","category-communications-marketing","category-digital-transformation","category-gerds-presentations","category-marketing","category-privacy-2","tag-agency-symposium","tag-business","tag-future","tag-television","tag-twitter","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/56398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=56398"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/56398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/56416"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=56398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=56398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=56398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}