{"id":57491,"date":"2014-11-14T09:00:13","date_gmt":"2014-11-14T08:00:13","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=57491"},"modified":"2014-11-14T09:00:13","modified_gmt":"2014-11-14T08:00:13","slug":"the-slides-from-my-presentation-at-the-ceo-clubs-event-in-bucharest-digital-transformation-and-the-future-of-business","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2014\/11\/the-slides-from-my-presentation-at-the-ceo-clubs-event-in-bucharest-digital-transformation-and-the-future-of-business\/","title":{"rendered":"Eis os diapositivos da minha apresenta\u00e7\u00e3o no evento CEO Clubs em Bucareste: transforma\u00e7\u00e3o digital e o futuro das empresas"},"content":{"rendered":"<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-Business-Commerce-CEO-Club-Bucharest-Public-web.pdf\">Future Business Commerce CEO Club Bucareste Public-web<\/a>\u00a0 10 MB PDF<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-57514\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Screenshot-2014-11-14-09.40.21-300x221.png\" alt=\"Screenshot 2014-11-14 09.40.21\" width=\"300\" height=\"221\" \/><\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/s\/u33wsy7u4xt2i08\/Future%20Business%20Commerce%20CEO%20Club%20Bucharest%20Public-web.pdf?dl=0\" target=\"_blank\">Vers\u00e3o Dropbox em baixa resolu\u00e7\u00e3o<\/a> (mesmo ficheiro, 10MB PDF)<\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/s\/5by086l0sz1oxyf\/Future%20Business%20Commerce%20CEO%20Club%20Bucharest%20Public.pdf?dl=0\" target=\"_blank\">Vers\u00e3o Dropbox em alta resolu\u00e7\u00e3o<\/a> (mesmo conte\u00fado, 32 MB PDF)<\/p>\n<p>Mais informa\u00e7\u00f5es sobre CEO Clubs Romania <a href=\"https:\/\/www.ceoclubsromania.org\" target=\"_blank\">aqui<\/a><\/p>\n<p>A brochura do evento (design muito fixe):\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/6th-CEO-Clubs-Forum-13.11.2014.pdf\">6\u00ba F\u00f3rum dos Clubes CEO - 13.11.2014<\/a><\/p>\n<p>O meu tema era:\u00a0<strong>OPORTUNIDADES E DESAFIOS DA TRANSFORMA\u00c7\u00c3O DIGITAL<\/strong><\/p>\n<blockquote><p>Estamos a viver num mundo que est\u00e1 a evoluir exponencialmente, n\u00e3o deixando nenhum sector, na\u00e7\u00e3o ou governo intocado. Tal como os \"media\" foram drasticamente redefinidos pela tecnologia digital, o mesmo acontecer\u00e1 com a banca e o dinheiro, o trabalho, a educa\u00e7\u00e3o\/aprendizagem, a sa\u00fade e os transportes. Para muitas empresas, \u00e9 prov\u00e1vel que, dentro de 5 a 8 anos, at\u00e9 50% das suas receitas provenham de produtos e fluxos de rendimento que ainda nem sequer existem, criados por inovadores cujo cargo ainda nem sequer existe - veja-se os recentes saltos na tradu\u00e7\u00e3o autom\u00e1tica de l\u00ednguas, na computa\u00e7\u00e3o em nuvem, nos grandes volumes de dados e na intelig\u00eancia artificial, na rob\u00f3tica, na impress\u00e3o 3D, etc. Os modelos de neg\u00f3cio de muitos sectores ser\u00e3o reformulados e a l\u00f3gica e os pressupostos prevalecentes ser\u00e3o questionados. Ao mesmo tempo, o paradigma ocidental tradicional de \"crescimento e lucro a todo o custo\" (tamb\u00e9m conhecido como hipercapitalismo) est\u00e1 a chegar ao fim, e uma nova gera\u00e7\u00e3o de economistas est\u00e1 a definir um novo tipo de \"capitalismo sustent\u00e1vel\", ou seja, uma abordagem circular para gerar valor. Sustent\u00e1vel pode muito bem ser o novo lucrativo no futuro. Assim, se as empresas est\u00e3o a tornar-se cada vez mais interdependentes, ligadas em rede e hipereficientes (\"o software est\u00e1 a comer o mundo\"), como \u00e9 que os operadores hist\u00f3ricos n\u00e3o podem ser ultrapassados por empresas em fase de arranque digitalmente inovadoras que n\u00e3o t\u00eam restri\u00e7\u00f5es herdadas? Qual \u00e9 o aspeto de uma \"organiza\u00e7\u00e3o exponencial\"? O que \u00e9 que a verdadeira transforma\u00e7\u00e3o implica? Se a automa\u00e7\u00e3o, os rob\u00f4s e as tecnologias ultra-inteligentes substitu\u00edrem, de facto, muitos trabalhadores humanos num futuro pr\u00f3ximo, que compet\u00eancias ter\u00e3o as pessoas (e as empresas) de desenvolver para continuarem a ser valiosas? Se 5 mil milh\u00f5es de pessoas estiverem ligadas atrav\u00e9s de dispositivos m\u00f3veis e da Internet das Coisas, como \u00e9 que isso vai mudar o marketing, o com\u00e9rcio e o desenvolvimento de produtos?<\/p><\/blockquote>\n<p>Alguns destaques dos meus diapositivos:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57498\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.010.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.010\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57499\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.011.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.011\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57500\" src=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.015.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.015\" width=\"1024\" height=\"768\" srcset=\"https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.015.jpg 1024w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.015-450x338.jpg 450w, https:\/\/futuristgerd.com\/wp-content\/uploads\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.015-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57501\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.022.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.022\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57502\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.024.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.024\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57503\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.026.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.026\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57504\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.027.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.027\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57505\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.028.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.028\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57506\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.034.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.034\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57507\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.039.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.039\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57508\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.045.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.045\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57509\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.049.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.049\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57510\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.050.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.050\" width=\"1024\" height=\"768\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-57511\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-of-business-and-commerce-digital-transformation-gerd-leonhard-futurists-speaker.052.jpg\" alt=\"Future of business and commerce digital transformation gerd leonhard futurists speaker.052\" width=\"1024\" height=\"768\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Future-Business-Commerce-CEO-Club-Bucharest-Public-web.pdf\">Future Business Commerce CEO Club Bucareste Public-web<\/a>\u00a0 10 MB PDF<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-57514\" src=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/Screenshot-2014-11-14-09.40.21-300x221.png\" alt=\"Screenshot 2014-11-14 09.40.21\" width=\"300\" height=\"221\" \/><\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/s\/u33wsy7u4xt2i08\/Future%20Business%20Commerce%20CEO%20Club%20Bucharest%20Public-web.pdf?dl=0\" target=\"_blank\">Vers\u00e3o Dropbox em baixa resolu\u00e7\u00e3o<\/a> (mesmo ficheiro, 10MB PDF)<\/p>\n<p><a href=\"https:\/\/www.dropbox.com\/s\/5by086l0sz1oxyf\/Future%20Business%20Commerce%20CEO%20Club%20Bucharest%20Public.pdf?dl=0\" target=\"_blank\">Vers\u00e3o Dropbox em alta resolu\u00e7\u00e3o<\/a> (mesmo conte\u00fado, 32 MB PDF)<\/p>\n<p>Mais informa\u00e7\u00f5es sobre CEO Clubs Romania <a href=\"https:\/\/www.ceoclubsromania.org\" target=\"_blank\">aqui<\/a><\/p>\n<p>A brochura do evento (design muito fixe):\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2014\/11\/6th-CEO-Clubs-Forum-13.11.2014.pdf\">6\u00ba F\u00f3rum de Clubes de CEOs -<\/a><\/p>\n<p> ... <a title=\"Eis os diapositivos da minha apresenta\u00e7\u00e3o no evento CEO Clubs em Bucareste: transforma\u00e7\u00e3o digital e o futuro das empresas\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2014\/11\/the-slides-from-my-presentation-at-the-ceo-clubs-event-in-bucharest-digital-transformation-and-the-future-of-business\/\" aria-label=\"Ler mais sobre Aqui est\u00e3o os diapositivos da minha apresenta\u00e7\u00e3o no evento CEO Clubs em Bucareste: transforma\u00e7\u00e3o digital e o futuro das empresas\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":57493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[473,194,21,222],"tags":[628,629],"class_list":["post-57491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-transformation","category-economics-industry-and-business","category-gerds-presentations","category-work-and-employment","tag-bucharest","tag-ceo-clubs","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/57491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=57491"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/57491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/57493"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=57491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=57491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=57491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}