{"id":64491,"date":"2015-03-21T15:39:08","date_gmt":"2015-03-21T14:39:08","guid":{"rendered":"https:\/\/gerdtestpress.online\/?p=64491"},"modified":"2015-03-21T15:39:08","modified_gmt":"2015-03-21T14:39:08","slug":"my-key-ation-trends-right-now-digitization-disintermediation-automation-and-optimization-robotization-and-virtualization-transformation-hellven","status":"publish","type":"post","link":"https:\/\/futuristgerd.com\/pt\/2015\/03\/my-key-ation-trends-right-now-digitization-disintermediation-automation-and-optimization-robotization-and-virtualization-transformation-hellven\/","title":{"rendered":"As Megatransforma\u00e7\u00f5es de Gerd Leonhard: digitaliza\u00e7\u00e3o, mobiliza\u00e7\u00e3o, screenifica\u00e7\u00e3o, desintermedia\u00e7\u00e3o, descentraliza\u00e7\u00e3o, automatiza\u00e7\u00e3o, inteligiza\u00e7\u00e3o, virtualiza\u00e7\u00e3o, antecipa\u00e7\u00e3o, robotiza\u00e7\u00e3o"},"content":{"rendered":"<p>Parece que todas estas palavras de \"a\u00e7\u00e3o\" est\u00e3o naturalmente a convergir neste momento; em quase todas as palestras abordo estas tend\u00eancias que podem, por um lado, significar coisas muito boas para todos n\u00f3s, mas que tamb\u00e9m podem resultar num futuro cada vez menos \"humano\". Chamei a este dilema <a href=\"https:\/\/twitter.com\/search?q=%23hellven%20%40gleonhard&src=typd\" target=\"_blank\">HellVen<\/a>', e estou atualmente a preparar um artigo mais longo sobre esses desafios. Para j\u00e1, aqui ficam algumas das minhas imagens, v\u00eddeos e liga\u00e7\u00f5es mais importantes sobre as minhas 7 \"ac\u00e7\u00f5es\" favoritas (a prop\u00f3sito, estou a utilizar a ortografia americana... pe\u00e7o desculpa). Descarregar o PDF:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Gerd\u2019s-key-2015-trends-digitization-disintermediation-automation-optimization-robotization-virtualization-transformation-HellVen-Futurist-Author-Keynote-Speaker-Gerd-Leonhard.pdf\">As principais tend\u00eancias do Gerd para 2015<\/a>\u00a017 MB PDF<\/p>\n<p>Leia as minhas 6 principais conclus\u00f5es para 2016:\u00a0<a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/The-Future-of-Business-towards-a-new-relationship-of-technology-and-humanity-6-key-findings-by-Futurist-Gerd-Leonhard-Futurist-Author-and-Keynote-Speaker-Gerd-Leonhard.pdf\" rel=\"\">O futuro das empresas - rumo a uma nova rela\u00e7\u00e3o entre tecnologia e humanidade (6 conclus\u00f5es principais)\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/2016\/01\/09\/new-interview-with-futurist-gerd-leonhard-on-ieet-technology-could-bring-heaven-on-earth-or-create-hell\/\" target=\"_blank\">Ler a minha entrevista IIET Jan 2016<\/a><\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-100304\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/10-ations-megashifts-gerd-leonhard-1024x577.png\" alt=\"10 ations megashifts gerd leonhard\" width=\"1024\" height=\"577\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><a title=\"O resultado inevit\u00e1vel da digitaliza\u00e7\u00e3o dos conte\u00fados e dos meios de comunica\u00e7\u00e3o social \u00e9 uma receita &quot;por unidade&quot; muito elevada, mas com 1000 vezes mais utilizadores\" href=\"https:\/\/futuristgerd.com\/2013\/12\/06\/the-inevitable-result-of-the-digitization-of-content-and-media-is-dramatically-lower-revenue-per-unit-but-1000x-users\/\" target=\"_blank\"><strong>Digitaliza\u00e7\u00e3o<\/strong><\/a><\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/digitization-gerd.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64493\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/digitization-gerd.png\" alt=\"digitization gerd\" width=\"1624\" height=\"796\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/gerd-leonhard-digitization-example-lower-per-unit-revenues.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64494\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/gerd-leonhard-digitization-example-lower-per-unit-revenues.png\" alt=\"gerd leonhard digitization example lower per unit revenues\" width=\"1514\" height=\"846\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"A inevit\u00e1vel digitaliza\u00e7\u00e3o e automatiza\u00e7\u00e3o de tudo (Gerd Leonhard, orador futurista)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/W2rphOihpEo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><strong><a title=\"NewMusicBox: Entrevista com Gerd Leonhard: Um pelo dinheiro, dois pelo espet\u00e1culo: Gerd Leonhard e a M\u00fasica 2.0\" href=\"https:\/\/futuristgerd.com\/2008\/05\/02\/newmusicbox-int\/\" target=\"_blank\">Desintermedia\u00e7\u00e3o<\/a><\/strong><\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/disintermediation-of-agencies-futuristgerd.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64496\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/disintermediation-of-agencies-futuristgerd.png\" alt=\"disintermediation of agencies futuristgerd\" width=\"1954\" height=\"1086\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.016.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64497\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.016.jpg\" alt=\"Digital transformation bottom lines gerd leonhard futurist speaker wide.016\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"O consumidor de amanh\u00e3 O futurista Gerd Leonhard no evento &quot;ThinkTravel&quot; da Google Austr\u00e1lia\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/4koEB-9wrlA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><a title=\"&quot;Humans Need Not Apply&quot;: excelente v\u00eddeo sobre automa\u00e7\u00e3o e trabalho humano (via Slate). Imperd\u00edvel.\" href=\"https:\/\/futuristgerd.com\/2014\/08\/16\/humans-need-not-apply-video-on-automation-and-human-work-via-slate\/\" target=\"_blank\">Automatiza\u00e7\u00e3o<\/a>\u00a0e otimiza\u00e7\u00e3o<\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/while-collar-automation-is-imminent.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64499\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/while-collar-automation-is-imminent.png\" alt=\"while collar automation is imminent\" width=\"2052\" height=\"1152\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.0231.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64500\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.0231.jpg\" alt=\"Digital transformation bottom lines gerd leonhard futurist speaker wide.023\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p><iframe loading=\"lazy\" title=\"A pr\u00f3xima automatiza\u00e7\u00e3o de tudo: TheFutureShow Season 1 Episode 4 (Futurist Gerd)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/O5G8y4m-3lk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><a title=\"Gerd Leonhard, orador futurista, sobre o Jibo e os chamados robots sociais (TedX Bruxelas), \u00c9tica Digital - YouTube\" href=\"https:\/\/futuristgerd.com\/2015\/01\/24\/%e2%96%b6-futurist-speaker-gerd-leonhard-on-jibo-and-so-called-social-robots-tedx-brussels-digital-ethics-youtube\/\" target=\"_blank\">Robotiza\u00e7\u00e3o<\/a> e <a title=\"Iniciativa interessante: Experi\u00eancia de viagem virtual dos hot\u00e9is Marriott (v\u00eddeo)\" href=\"https:\/\/futuristgerd.com\/2014\/10\/25\/behind-the-scenes-with-marriott-hotels-virtual-travel-experience-youtube\/\" target=\"_blank\">Virtualiza\u00e7\u00e3o<\/a><\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Learning-Technology-Work-and-the-Future-Gerd-Leonhard-Keynote-Speaker-Public.008.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-63883\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Learning-Technology-Work-and-the-Future-Gerd-Leonhard-Keynote-Speaker-Public.008.jpg\" alt=\"Learning Technology Work and the Future Gerd Leonhard Keynote Speaker Public.008\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.0151.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64504\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/Digital-transformation-bottom-lines-gerd-leonhard-futurist-speaker-wide.0151.jpg\" alt=\"Digital transformation bottom lines gerd leonhard futurist speaker wide.015\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Gerd Leonhard, orador futurista, sobre Jibo e os robots sociais (TedX Bruxelas), \u00c9tica digital\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CUf_H6QezEY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><a title=\"Alguns dos meus \u00faltimos diapositivos sobre Transforma\u00e7\u00e3o Digital\" href=\"https:\/\/futuristgerd.com\/2015\/02\/27\/62893\/\" target=\"_blank\">Transforma\u00e7\u00e3o<\/a><\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/valley-of-death-gerd-leonhard-transformation.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64505\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/valley-of-death-gerd-leonhard-transformation.png\" alt=\"valley of death gerd leonhard transformation\" width=\"2078\" height=\"1174\" \/><\/a> <a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/digital-transformation-gradudally-suddenly.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64506\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/digital-transformation-gradudally-suddenly.png\" alt=\"digital transformation gradudally suddenly\" width=\"1698\" height=\"1152\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Desafios e oportunidades da transforma\u00e7\u00e3o digital no Skanska FutureDay com o futurista Gerd Leonhard\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tyCerDZzGlU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2><a title=\"As \u00faltimas descobertas, recursos, inspira\u00e7\u00f5es e leituras obrigat\u00f3rias de Gerd (newsletter #4 \/ 2015)\" href=\"https:\/\/futuristgerd.com\/2015\/02\/18\/gerds-latest-finds-resources-inspirations-and-must-reads-newsletter-4-2015\/\" target=\"_blank\">Desafios HellVen<\/a><\/h2>\n<p><a href=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/hellven-nuclear-gerd.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64507\" src=\"https:\/\/futuristgerd.com\/old_lib\/2015\/03\/hellven-nuclear-gerd.png\" alt=\"hellven nuclear gerd\" width=\"2038\" height=\"1530\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Parece que todas estas palavras de \"a\u00e7\u00e3o\" est\u00e3o naturalmente a convergir neste momento; em quase todas as palestras abordo estas tend\u00eancias que podem, por um lado, significar coisas muito boas para todos n\u00f3s, mas que tamb\u00e9m podem resultar num futuro cada vez menos \"humano\". Chamei a este dilema <a href=\"https:\/\/twitter.com\/search?q=%23hellven%20%40gleonhard&#038;src=typd\" target=\"_blank\">HellVen<\/a>\u2018,<\/p>\n<p> ... <a title=\"As Megatransforma\u00e7\u00f5es de Gerd Leonhard: digitaliza\u00e7\u00e3o, mobiliza\u00e7\u00e3o, screenifica\u00e7\u00e3o, desintermedia\u00e7\u00e3o, descentraliza\u00e7\u00e3o, automatiza\u00e7\u00e3o, inteligiza\u00e7\u00e3o, virtualiza\u00e7\u00e3o, antecipa\u00e7\u00e3o, robotiza\u00e7\u00e3o\" class=\"read-more\" href=\"https:\/\/futuristgerd.com\/pt\/2015\/03\/my-key-ation-trends-right-now-digitization-disintermediation-automation-and-optimization-robotization-and-virtualization-transformation-hellven\/\" aria-label=\"Ler mais sobre as Megatransforma\u00e7\u00f5es de Gerd Leonhard: digitaliza\u00e7\u00e3o, mobiliza\u00e7\u00e3o, screenifica\u00e7\u00e3o, desintermedia\u00e7\u00e3o, descentraliza\u00e7\u00e3o, automatiza\u00e7\u00e3o, inteligiza\u00e7\u00e3o, virtualiza\u00e7\u00e3o, antecipa\u00e7\u00e3o, robotiza\u00e7\u00e3o\">Ler mais<\/a><\/p>","protected":false},"author":38,"featured_media":100305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_analytify_skip_tracking":false,"footnotes":""},"categories":[401,566,57,246,131,666,721],"tags":[383,72,27,28,508,397],"class_list":["post-64491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bottom-lines-2","category-digital-heretics","category-human-futures-2","category-future-of-internet","category-gerds-memes","category-hellven","category-megashifts","tag-business","tag-disruption","tag-gerd-leonhard","tag-good-reads","tag-must-reads","tag-read-this","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"_links":{"self":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/64491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/comments?post=64491"}],"version-history":[{"count":0,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/posts\/64491\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media\/100305"}],"wp:attachment":[{"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/media?parent=64491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/categories?post=64491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuristgerd.com\/pt\/wp-json\/wp\/v2\/tags?post=64491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}