The Good Future?!

Gerd Leonhard's #1 Speaking Topic. Watch the latest talks here

Amidst the current geopolitical madness, the increasing urgency of the climate emergency and the societal challenges of AI and other technological hyper-transformation the world is clearly at a pivot point. Radical and once unthinkable climate-emergency measures such as new carbon taxes (such as for aviation or for meat) are becoming increasingly likely as consumers and concerned citizens around the world push for real change. At the same time, CEO's are touting their new commitments to stakeholder values, not just shareholder values.

For many of us, The Good Future seems increasingly unrealistic and ‘mistrusting the future‘ is the new normal, especially among Millennials and GenZ. The question before us is this one: What kind of future do we want?  What would The Good Future look like, and who's in charge? Is our economic logic suitable for the future (my answer: not really:)? Will ‘free and open markets' really deliver solutions for complex global issues? 

Can we finally leave the traditional GDP-based success metrics behind, and embrace the 5Ps or GPIs or GNHs? How to we switch to Full-Stack Economics: People Planet Purpose, Peace and Prosperity?

This keynote looks at what defines ‘The Good Future', and how we could create it. Have a look at my Good Future Playlist on Youtube. Sustainable is the New Profitable. Purpose is the new Product.  Business as usual is dead, or dying.

*Read about the very much related topic of People, Planet, Profit, and John Elkington's work, here and here.  Watch “The Good Future” Film (2022).