Author of 5 books: Futurist Gerd Leonhard
...one of the most remarkable future-minded authors in the world.
GERD's LATEST BESTSELLER: TECHNOLOGY VS. HUMANITY
Gerd Leonhard is one of the most remarkable future-minded authors in the world today. He has penned a series of breakthrough works on everything from the future of music to the exponential transformations currently sweeping business and society. His signature fusion of humanism and future-thinking reflects Gerd’s classical European training in philosophy and the arts, while his over 1500 global speaking engagements enrich his writing with unique perceptions and experiences.
Gerd’s newest book, Technology vs. Humanity, is now available in 10 languages and has cemented his reputation as a front-runner among transformational thinkers.
Douglas Rushkoff, author and host of the TeamHuman podcast, comments: “Gerd Leonhard is most definitely a member of Team Human. This is his convincing and heartfelt call for the reinstatement of people and purpose into the technology program”
Silicon Valley entrepreneur and Rock Center fellow Vivek Wadhwa comments on Gerd’s new book: “Gerd Leonhard provides a fascinating look at the impact of exponential technologies and the dilemmas we will face in adapting to -or being adapted by these. His book really makes you worry and think”
TECHNOLOGY VS. HUMANITY
Futurist Gerd Leonhard breaks new ground again by bringing together mankind’s urge to reinvent, upgrade and automate everything – down to human biology itself – with our timeless quest for freedom, self-realization and happiness. Now is a good time to stop and ask the big questions: How do we embrace technology without becoming it?
Artificial intelligence. Cognitive computing. The Singularity. Digital obesity. Printed food. The Internet of Things. The death of privacy. The end of work-as-we-know-it, radical longevity and ‘the end of dying’: the imminent convergence of technology and humanity is already very tangible. So, which moral values are you prepared to stand up for – before being human alters its meaning forever?
THE FUTURE OF BUSINESS
The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy. For more information and to access exclusive content, visit Fast Future Publishing.
FRICTION IS FICTION (2010)
THE FUTURE OF CONTENT, MEDIA & BUSINESS
In this book published in 2010 (!) Gerd shares his thoughts on the Future of Content, Media and Business. The book’s central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the ‘people formerly known as consumers’.
THE FUTURE OF MUSIC (2005)
MANIFESTO FOR THE DIGITAL MUSIC REVOLUTION *BESTSELLER
From the Music Research Institute at Berklee College of Music comes a manifesto for the ongoing music revolution. David Kusek and Gerd Leonhard. Published in 2005 the book explores challenging aspects of the music business, discovering the changes, technologies, innovation and powerful trends that are affecting its future. What will happen to the way we consume music. Anyone who is planning to listen to music from shiny pieces of plastic in the future will be in for a big shock. Some may find this book controversial while others will consider it prophesy. No matter where this revolution begins or ends, the industry must learn to respect and react to its consumers.
MUSIC 2.0 ESSAYS (2009)
Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard’s best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book The Future of Music, which has become a must-read work within the music industry, worldwide, and was translated into many languages. Music 2.0 clearly describes what the next generation of music companies will actually look like. You can also read this book on your mobile device, for free, here.
THE END OF CONTROL (2007)
‘The End Of Control’ addresses the single most important issue underlying many debates about the future of media: who controls what, why, when, and where, and how can digital content still generate revenues when most of the traditional ways of controlling its flow (i.e., distribution) are no longer available. In the book, Gerd Leonhard argues that in the future, controlling distribution is replaced with earning, receiving, and maintaining attention; that in media’s future friction is fiction; and that the “people formerly known as consumers” now literally run the show. Published in 2007 this blog-book demonstrates how technology is shifting control over media to the ‘People Formerly Known as Consumers’.