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A Sucker Is Optimized Every Minute – why total optimisation is not…optimal (good read via NYT)

The gut is dead. Long live the data, turned out day and night by our myriad computers and smart devices. Not that weScreen Shot 2015-03-18 at 09.02.59 trust the data, as we once trusted our guts. Instead, we “optimize” it. We optimize for it. We optimize with it.

A Sucker Is Optimized Every Minute NYT

via Instapaper

Context:

automation

virtualisation

digitization

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