This is my complete keynote at Calik Denim's ‘Ever-Evolving Talks' in Amsterdam a few weeks ago. Click here for more details – it was really great and inspiring event.

In this talk I touch on many fashion & apparel industry-related topics such as sustainability and the Experience Economy, and of course on my key topic “The Good Future” and explain what the next 10 years are likely to bring, and how to get ready. Business as usual is dead, and we are not going back to normal – and that is actually a good thing!