There are really two Americas right now,” said Scott Galloway, a marketing professor at the New York University Stern School of Business and author of “The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google.” “There is Big Tech and there is everyone else. They can do what very few companies can do, which is play offense in the middle of a pandemic.”
Gerd Leonhard’s presentation at Digital Copenhagen 2019: Technology, Humanity: the future (and what about Marketing?)
Pretty cool event here in Copenhagen today: Digital Copenhagen 2019. ...
Another thing worth bearing in mind is countersignaling, which, unlike signaling, seems to be uniquely human. There aren't cases of peacocks who demonstrate their extraordinary genetic quality by having really shitty tails. What seems to happen with humans is you have multiple parallel status currencies, and quite often you will signal your position on status by adopting none of the status currencies of the class immediately below your own, or by essentially demonstrating zero effort in standard status currencies. An unwashed bass guitarist in a cool rock band, for example, can get away with poor levels of hygiene, which signals: "I'm so sexy by dint of my bass guitar playing skills that I can get away with not making an effort in any of these conventional areas." Sometimes it's done as a positional thing, and sometimes it's done as a pure demonstration of handicap.
Relevance theory [from Dan Sperber and Deirdre Wilson] might be another thing that's interesting. In other words, replacing the “conduit” idea of communication with this idea that we communicate the minimum necessary for the recipient to recreate the message within their own head using context as a very large part of the information. Those interesting new theories of communication, which don't always sit with the Claude Shannon theories, are worth exploring. A very simple manifestation would be jokes which, like IKEA furniture, demand some self-assembly on the part of the recipient.”
Things to Hang on Your Mental Mug Tree | Edge.org
▶ Short video on why the future of advertising is intelligent – or none. Futurist Speaker Gerd Leonhard at Guardian AdSummit 2013 – YouTube
▶ The future: intelligent advertising. Futurist Speaker Gerd Leonhard at ...
Update: VIDEO and pdf with my slides. Agency Symposium in Hunter Valley (AUS): the future of advertising, marketing and agencies
More information on this event here. Download the PDF: Future of ...
Video and slides of my presentation at the Guardian Advertising Summit in London: Datawars and the Future of Privacy & Advertising
UPDATE: here is a transcript of my speech: Datawars and ...