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Crowd-funding platform Kickstarter launches iTunes film channel (OTT funding meets OTT distribution)

This is a fabulous idea and certainly bodes well for the future of crowd funding and OTT media distribution. Kickstarter paves the way – nice job!

Kickstarter has launched a dedicated film channel on iTunes, letting users rent and buy films successfully funded by the crowd-funding platform. Those who download it can buy films in standard or high definition, watch trailers, and view information on cast and crew and user ratings. Since its launch in 2009 people have pledged more than $200m to film and video projects on the site, according to Kickstarter. These began as independent movies alone, but over time it has attracted major Hollywood directors including Do The Right Thing director Spike Lee, and other well-known actors including Scrubs’ Zach Braff, which have turned to the platform to help fund their projects.

via Crowd-funding platform Kickstarter launches iTunes film channel | The Drum.

Also read this Mashable piece on the same story.







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