THE GOOD FUTURE:

Why and how “People, Planet Purpose and Prosperity” is the key to our Future

The Good Future: The New Film by Futurist Gerd Leonhard

The Good Future: People, Planet, Purpose and Prosperity

Gerd Leonhard's #1 Speaking Topic: Watch the latest talk here

Amidst the threats of armed conflicts and other geopolitical turbulences, the increasing urgency of the climate emergency and the societal challenges of AI and other technological hyper-transformation the world is clearly at a pivot point. Radical and once unthinkable climate-emergency measures such as new carbon taxes (such as for aviation or for meat) are becoming increasingly likely as consumers and concerned citizens around the world push for real change. At the same time, CEO's are touting their new commitments to stakeholder values, not just shareholder values.

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For many citizens, The Good Future seems increasingly unrealistic and ‘mistrusting the future‘ is the new normal, especially among Millennials and GenZ. The pandemic was indeed a powerful accelerator of change, amplifying these essential questions: What kind of future do we want? What would The Good Future look like, and who's in charge? Is our economic logic suitable for the future (my answer: no)? Will ‘free and open markets' really deliver solutions for complex global issues? Is it finally time to leave the traditional GDP-based success metrics behind, and embrace GPIs or GNHs?

Green New Deals‘ are blossoming everywhere, accelerating the trend towards a more sustainable economic logic. AI regulation is on the table everywhere, and the exceeding power of technology companies is being examined in the news every day.

We are witnessing a much-needed shift towards a new kind of capitalism (if we can still use that word, at all), towards what I call Full-Stack Economics aka the 4Ps: People Planet Purpose and Prosperity. In the next 5-7 years we must and we will transition from the outdated and destructive, single bottom-line of profit & growth towards this new reality.

This keynote looks at what defines ‘The Good Future', and how we could create it. Have a look at my Good Future Playlist on Youtube.

Sustainable is the New Profitable. Purpose is the new Product. Business as usual is dead, or dying.

*Read about the very much related topic of People, Planet, Profit, and John Elkington's work, here and here. Watch “The Good Future”.

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Some images often used in this talk

Building a future-ready organisation powered by People, Planet, Purpose and Prosperity (the 4Ps)

Are you looking to build a truly special organization that is financially successful but also makes important contributions to the flourishing of humanity? Are you looking to reboot your own operating paradigm?

If you believe the time has come for more than mere profit to guide your agenda, Gerd's renowned take on the ‘Good Future' of economics, capitalism and sustainability is the perfect keynote to galvanize your workforce and establish yourself or your brand as a leader.

In this talk, Gerd breaks down the most pressing topics such as:

Why traditional ‘shareholder value'- economics are unsuitable for the future, and why we must urgently rethink our priorities: what kind of future do we want?
Why and how the 4Ps will become the key drivers of winning consumers' hearts and minds (and wallets)
What is the role of business in enabling a future in which humans and the planet will flourish?
How can organizations switch to a circular economy and pursue a truly sustainable business logic?
How can innovative and holistic business models be more effective in addressing climate change, faster and wider?
Where should you look to invest as ‘people, planet, purpose and prosperity' becomes the new default paradigm?
Why a ‘Good Future' plan is the best way to attract top talent
Why a shift towards a green & sustainable future is one of the biggest economic and political opportunities of our time

Keynote example: The Good Future TedX Talk

Gerd outlines the concept of “The Good Future” in this talk at TedX Cluj / Romania (2023), explaining the idea of shaping the future through ethical and sustainable actions. Gerd emphasizes the importance of embracing technology not as an end in itself but as a means to enhance human wellbeing. He advocates for the development and use of technology that is sustainable, ethical, and beneficial to society as a whole. This involves rethinking economic models, prioritizing environmental health, and ensuring that technological advancements contribute to the common good rather than exacerbating inequalities.

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