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Is advertising over? What chief marketers are saying about the future of marketing (interruption is dead)

“eMarketer predicts that brands will spend a staggering $34 billion on Facebook this year alone.

But as businesses spend ever more money on advertising – nearly $500 billion in 2016 globally according to MAGNA – there are clear signs of nervousness among big business and a recognition that ads can be super annoying. YouTube, for example, will pull its 30-second non-skippable ad format next year, because it wants to provide “a better ads experience for users online,” according a statement emailed to CNBC.

In April, Procter and Gamble, one of the world's largest advertisers, blasted the ad industry for overwhelming consumers with advertising. “There's too much crap,” said P&G's chief brand officer Marc Pritchard, in a speech to the American Association of Advertising Agencies, in a transcript seen by CNBC.

“We bombard consumers with thousands of ads a day, subject them to endless load times, interrupt them with pop-ups and overpopulate their screens and feeds,” he said. Pritchard called for advertisers and agencies to work together to make better content, and said that P&G will be “focusing on fewer and better ideas that last longer.””

Is advertising over? What chief marketers are saying about the future of marketing
https://www.cnbc.com/2017/05/26/is-advertising-over-what-chief-marketers-are-saying-about-the-future.html
via Instapaper

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